Fashion couturier Oscar de la Renta died in October 2014 but the show must go on, so Extraordinary is the first fragrance to be launched posthumuously although it was developed when the designer was still alive and under his overseeing...
This transition piece is a fragrance targeting young women. Also new is the fact that this is the first collaborative effort with Inter Parfums Inc.
Another yet new feature is the new presence of art director Peter Copping who is the ex art director of Nina Ricci hired by Oscar de la Renta himself. This explains, in part, why the scalloped bottle of Extraordinary looks familiar, because it was reportedly inspired by the first fragrance of Nina Ricci, Coeur-Joie (1946) whose flacon is signed by Lalique.
The eau de parfum was co-created by Pascal Gaurin and Bruno Jovanovic of International Flavors & Fragrances Inc. The brand hopes to reach the 25-35 age group in priority, the same who buy the top 10 fragrances in the USA.
Michele de Bourbon, senior vice president of fragrance sales and marketing said,
"This had to be something sparkling, elegant but still have that flirtatious fruitiness and warmth that we know the customer loves to feel. We needed to have our own signature, something with beautiful, plush peonies and very qualitative neroli oil, a sparkle of citrus on top and a very warm woody character on the bottom." She further described the scent as "very long lasting, very qualitative and a great trail of sparkle and surprise. You almost feel pink, but in a sophisticated way."
Notes are succintly evoked as being neroli, peonies and woods.
"Extraordinary is priced $92 for a 90-ml. eau de parfum, $58 for a 40-ml. size and $22 for a rollerball and lip balm duo."