New, Indie Advertising Campaign for Tobacco Oud Released in the Name of Tom Ford
Correction: This article was amended after Tom Ford Beauty contacted us to explain that Tom Ford did not direct nor commission this advertising campaign. They added "This is not an official TOM FORD BEAUTY campaign."
Fashion designer Tom Ford is reputed for creating sultry, if not downright pornographic, or in milder cases, porno-chic advertising to sell perfume. He famously raised not a few eyebrows in England with his interpretation of the YSL Opium femme fatale character. With the new ad campaign for Tobacco Oud, shot and directed by Christian Ferretti, that brand of overt sensuality is present yet feels more restrained at the same time...
Those who have not recovered from Ford's collaboration with Terry Richardson for Tom Ford for Men with one photo in particular which can't be posted on a family blog, will appreciate how much he's mellowed...since he's become a dad, apparently.
See above, the real explanation is that the ad mimics Tom Ford, but it's not by him.
Angolan model Sharam Diniz is featured both in the print campaign and the TV one. Tobacco Oud, launched in 2013, gets refreshed with new imagery and story-telling putting the accent on darkness, smokiness, and alluding to the Middle-Eastern custom of fumigating the body with burning chips of oud.
The advertising might not be exportable as is to the Middle East markets, but it certainly derives its inspiration from the region.
Tom Ford pioneered the use of oud in mainstream Western perfumery with M7 by Yves Saint Laurent in 2002, long before he founded his own brand.
This, apparently, indie, unauthorized advertising campaign has been released in the Brazilian market.