Penhaligon's Equinox Bloom (2016) Celebrates Transitions & Tea Ritual {New Perfume}

EQUINOX_BLOOM.jpg Equinox Bloom by Penhaligon's

Penhaligon's Est. 1870 have turned to the gourmand genre with Equinox Bloom, a first for the British house born in the 19th century, according to the brand. Although you can add the caveat that it is not their absolutely first composition inspired by edibles, if you care to remember the launch of Juniper Sling in 2011, taking its cue from London Dry Gin...

One might wish to offer a distinction between pastry gourmands - a reigning genre, with candied gourmands - and a few other gourmand categories, including mixology.

Perfumer Olivier Cresp of Firmenich, the author of the original gourmand ruling them all, Angel by Thierry Mugler (1992), signs the new perfume after a first collaboration with Penhaligon's, for Juniper Sling, precisely.

Equinox Bloom gets its inspiration from a typically English tea ritual, but also from the idea of transitioning from one state to the other, be it late afternoon into the evening with a cup of tea in hand, or winter into spring.

Olivier Cresp in particular said that the atmosphere of a refined tea room in London gave him ideas as to how to create this new gourmand by thinking about notes of tea, honey and marmelade on toast, but also of those floral notes emanating from opulent bouquets of flowers that were on display.

The eau de parfum features notes of « SmellTheTaste » crème Chantilly, frangipane, brown sugar, violet leaves, sambac jasmine absolute, orange blossom absolute, benzoin from Siam and Ambrox.

SRPs : 118€ for 50 ml and 149€ for 100 ml

Via press release

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