Paris Hilton to Launch Duo of Perfumes {Fragrance News} {New Perfumes} {Celebrity Perfume}


Paris Hilton Readies for Upcoming Perfume Launch

Using social media as a platform for unveiling an informal teaser for a new release of a duo of her-and-him perfumes, beauty entrepreneur, model and socialite Paris Hilton let just enough information filter to let her fans anticipate the forthcoming launch...

In a selfie taken with a golden iPhone to match her gown and surroundings reflected in a behind-the-scenes vanity mirror, Hilton announced she was busy at work in New York City, on the set of a photo shoot for the advertisement of her next two fragrances, making hers a library of 21 perfumes.

She wrote,

On set in #NYC shooting the ad campaign for my new women's perfume & men's cologne. So proud that I now have 21@ParisHiltonFragrances! 🎉 #Killingit 👑

The style of the set veers towards urban sophistication rather than girliness, Hollywood glamour or fantasy, four of the registers she has been playing with over the years.

The photographer for the campaign is fashion lens-man Victor Demarchelier.

Hilton - like her relative Elizabeth Taylor - has developed a successful, enduring perfume brand in collaboration with Parlux in a field which is very competitive.

Via Paris Hilton on Instagram

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