Paris Hilton Readies for Upcoming Perfume Launch
Using social media as a platform for unveiling an informal teaser for a new release of a duo of her-and-him perfumes, beauty entrepreneur, model and socialite Paris Hilton let just enough information filter to let her fans anticipate the forthcoming launch...
In a selfie taken with a golden iPhone to match her gown and surroundings reflected in a behind-the-scenes vanity mirror, Hilton announced she was busy at work in New York City, on the set of a photo shoot for the advertisement of her next two fragrances, making hers a library of 21 perfumes.
On set in #NYC shooting the ad campaign for my new women's perfume & men's cologne. So proud that I now have 21@ParisHiltonFragrances! 🎉 #Killingit 👑
The photographer for the campaign is fashion lens-man Victor Demarchelier.
Hilton - like her relative Elizabeth Taylor - has developed a successful, enduring perfume brand in collaboration with Parlux in a field which is very competitive.