Parallel to the activities of innovation and sense of sheer child-like liberty of creation in perfumery that are perhaps best exemplified by Etat Libre d'Orange who seem to be delighted to be sticking their tongues at starchy perfume wearers...
Trend Alert Archives
Oh So Feminine Vetiver - {Trend Alert}
More often than not one is tempted to associate vetiver with masculine fragrances. Fragrances that famously advertize vetiver the rooty, herby ingredient are the likes of Carven Vetiver, Givenchy Vetiver, Guerlain Vetiver, all meant for men. Notwithstanding this olfactory...
Venice by Memento {New Perfume} The Beautiful-Italy Trend {Scented Thoughts} {Trend Alert}
The Italian group Eurocosmesi is going to unveil a new niche perfume brand in October of 2007 at the TFWA World Exhibition in Cannes, which was christened Memento. The collection is dedicated to presenting an olfactory tour of Italy....
Fishnets on Perfume Flacons are In! Les Flacons de Parfums Adoptent le Bas Résille! {Scented Thoughts} {Trend Alert}
Perfume bottles this fall are adopting the sexy fishnet look to stress their sex appeal, sense of style, and surprise the consumer -- Le bas résille a le vent en poupe cet automne en parfumerie sélective et même dans...
Terry Richardson, is the New Darling of Perfume Advertising, Which Means More Sex Please {Scented Images} {Scented Thoughts} {Trend Alert}
Open your eyes! Photographer Terry Richardson is becoming fashionable among celebrities wanting to promote their perfumes from the porno-chic angle. He is well-known for his graphic aesthetics and these days, it seems that one needs all the attention one can...
More on Colonia Intensa by Acqua Di Parma {New Fragrance} The Neo-Virile Trend {Trend Alert}
As previously announced, from the venerable, upscale, and well-loved Italian brand Acqua Di Parma created in 1916, comes next month a new perfume called Colonia Intensa, which will represent their first historic foray into the explicit masculine categorization of...
Secrets D'Essences Iris Noir by Yves Rocher {New Perfume} Galore of Iris Perfumes {Trend Alert}
Yves Rocher have announced that the third Secrets D'Essences after Voile D'Ambre and Rose Absolue will be dedicated to the supremely elegant iris flower with a fragrance called Iris Noir (Black Iris). Lately, several significant launches have honored the...