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Perfume Review & Musings: Fire Island by Bond no 9
The latest release by Bond no 9 is called Fire Island and was created by Michel Almairac of Robertet. It is the 26th fragrance issued by the New York-based perfume house. Almairac also composed their penultimate fragrance released last spring, The Scent of Peace. Almairac is the author of the wonderful Burberry London for Women, Lumière by Rochas, Voleur de Roses by L'Artisan Parfumeur, Cabaret by Grès, and Minotaure by Paloma Picasso, amongst others.
Like almost all of the fragrances issued by Bond no 9 the name of the new scent refers to a New York neighborhood or exceptionally, as in this case, to a place intimately connected to the history and pulse of the city. Fire Island, located on the southern shore of Long Island, is a favorite getaway for New York weekenders who regularly escape to its shores and frequent its beaches with much devotion and affection, despite the fact that they have to forsake their cars to go there.
Fire Island conveys a simple message in the sense that it is a beach scent, but it also contains a hidden level of olfactory meaning which makes it a pleasurable beach scent with an important twist to it. The complexity of the scent comes not so much from its notes as from its hidden and very effective ability to play with our memories while purporting to bottle future memories of happy vacations as well.
Introduced just a fortnight ago in the middle of summertime, Fire Island, according to Bond, aims at "...bottling the scent of bronzing" and beyond that at capturing the scent of happiness and of the relaxed mood commonly experienced during leisurely vacations spent sensually on the beach with our bodies half-naked basking in the sun. Fire Island is a beach scent-cum-comfort scent and illustrates a popular trend in perfumery nowadays.
What is to me the most striking element in this fragrance is the manner in which it stands out as an olfactory monument dedicated to the memories, not only of upcoming, full-blown summer of 2006, but going deeper back in time, to that of the European seaside vacation experience of, roughly, the last quarter of the 20th century. During that time, virtually millions of people from Europe and outside of Europe spent their holidays on the French Riviera seeking a much sought-after fashionable dark tan. The perfume thus may be called Fire Island to pay homage to New Yorkers and to express Bond's love for the Big Apple while reinforcing its myth but what it conjures up to my nose, as I freely bet it will for others with a similar experience, is Saint Tropez...
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