Patriotism on holidays which celebrate national independence is expressed through many semiotic activities and foci of symbolic activities worldwide. In America, manifestations of patriotism vary from region to region of the American motherland (or is it a fatherland we should be speaking of?) -- in Boston for example, people feel Bostonian by going to listen to the Boston Pops -- but we can rest assured of two things: there will be national barbeque-partying and fireworks illuminating the many corners of the sky all over the 50 United States tomorrow.
From an olfactory standpoint, we can muse on and say that the 4th of July smells in the base notes of gourmand smoky burgers, burning hot coal, gunpowder, tangy, sweet and sticky tomato ketchup, rich boozy beer and maybe sweet cotton candy and apple pie with spicy cinnamon and let's not forget, musky sweat. In the heart notes there are green grass, tangy-green citronnella, soft wheat, aqueous cucumber, sweet corn, iceberg lettuce notes, and a dash of car interior and car polish. In the top notes you might find fresh mint, tart pink lemonade, coca-cola, frosted ice cubes, and light, cool, and fresh baby powder notes. This olfactory rêverie may smell hellish a priori to some but since each year the same note combinations reappear and people still throng the 4th of July events, you might have a formula of success here.
Napoleon once haughtily remarked, "Impossible n'est pas français" (something like, "the word 'impossible' is not to be found in the French language.") This seems to be the motto of many a perfumer today and since many of them are French you might get a phenomenon of double-whammy hubris due to the fact that they are French and due to the fact that they are perfumers.
In any case, since no one has yet dared to combine these multifarious aromas of the Fourth in a single bottle, let's turn to alternative, ready-made solutions to express patriotism and love of the motherland through perfumes. How shall we convey that patriotic message? It is often said that olfaction is the neglected sense and hence, in our case, a clearly neglected source of rich patriotic symbols. As of today, it is not consciously tapped into by the vast majority of the population to express patriotism alongside with wearing star spangled sartorial signs. So if you contemplate wearing something more celebratory of Americaness than just deodorant, please read on and see what my practical suggestions are.
Continue reading "Scented Thoughts: Patriotic (American) Perfumes to Wear on the 4th of July, Some Modest Suggestions" »
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