Parfums Givenchy sent a press communiqué three days ago as they wanted to clarify some mistaken assumptions about the arrival of Uma Thurman as their latest fragrance spokesperson. Apparently and as far as I was able to check on some boards and celebs site, some of those turned the event into some kind of mud-wrestling contest between Thurman and Liv Tyler.
At TSS, I assumed Givenchy was rather happy to have one more celebrity face and was not going to curtail their efforts in this thriving field. It's like adding one more diamond to your crown these days if you consider the examples of Coty and Parlux. But new details have surfaced at the same time, so for the fans of Uma Thurman, here is what you can expect...
(Via press release)"Parfums Givenchy is proud to announce its
future collaboration with actress Uma Thurman as the face of a new
fragrance set to launch in Europe this fall, with a possible launch in the
US in 2010.
While Liv Tyler will continue her role as the face of the brand and the
Very Irresistible fragrance franchise, Parfums Givenchy will be adding
Thurman to its roster via a distinct campaign for a new scent. Thurman is
the face of a new women's fragrance only, and details about the fragrance,
campaign, and partnership will be revealed later this summer."