The Pros & Cons of Modern Fragrance by IFRA, September 9, 2010 in Paris {Scented Paths & Fragrant Addresses}

pros-cons-2010.jpgIFRA (International Fragrance Organization) is organizing a new edition of their half-day conference entitled The Pros and Cons of Modern Fragrance, to be held this year in Paris on September 9, 2010 from 9 am to 13:15 pm. Last year the event took place in Brussels.

The overall question that speakers will help answer is: "Fragrance in our Lives -- A choice worth making?"...

Two of the same topics will be covered by returning speakers. Professor Tim Jacob, School of Biosciences, Cardiff University, Wales will return to address the topic of his specialty: psychophysiological responses to pleasant and unpleasant smells.  Allan McRitchie, Perfumer will speak anew about why and how fragrance is used in everyday products drawing on his experience working for Persil, Bold and Fairy Liquid.

This year the topic of anosmia is entrusted to Prof. Thomas Hummel of The Smell and Taste Clinic at the University of Dresden Medical School, Germany.

Rather than to speak of sensitization, in 2010 it's the question of allergies in the population which will be tackled by Prof. Thomas L. Liepgen M.D., Ph.D. University Hospital Heidelberg, Germany.

The meaning of scents for life, which perfumer Christophe Laudamiel covered last year, this time will be addressed by perfumer Laurence Fanuel of Takasago International, Ph.D in biochemistry.

Jean-Pierre Houri, the Director General of IFRA, will introduce the day's talks.

Via press release

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