"L'amour fou" is acting against reason and common sense for love, in an extreme and dangerous fashion. It's also the name Emanuel Ungaro have chosen for their next women's perfume, L'Amour Fou. The woody floriental perfume was composed by nose Véronique Nyberg (Trésor in Love, Guess Seductve, Moschino Glamour..)...
The fragrance "reads" as less crazy than its name implies opening on juicy top notes of pear, blackberry, and pink peppercorn. The heart rests on luminous cosmetic notes, rose petals, violets, nectarine. The base notes are amber, woods with a hint of spices, and vanilla.
The advertising is somewhat reminiscent of the one with Kate Moss writhing on pearly gray satin sheets for Parisienne by Yves Saint Laurent, whose founder, incidentally inspired an "amour fou" as the documentary about the designer wanted to show.
The Eau de Parfum launches this month.