Chiara Mastroianni to be Face of New Fendi Perfume for Her {Fragrance News} {Celebrity Perfume}



Actress Chiara Mastroianni, the daughter of cinema luminaries Marcello Mastroianni and Catherine Deneuve, has been announced as the upcoming visual muse for a new Fendi perfume for women, according to Women's Wear Daily...

The launch will take place in the fall, in September of 2013. Fendi is a brand owned by luxury group LVMH. Their latest major introduction, Fan di Fendi (2010) was promoted thanks to a trio of models: Anja Rubik, Abbey Lee Kershaw and Karmen Pedaru. This is a more celebrity-oriented positioning for the brand. 

No information has been disclosed thus far about the jus itself. We can note however that the Italian fashion image of the label will be reinforced with this new partnership. 

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