Finding a Good Home for your Fragrance License, 4 Years Later
The latest perfume license Beauté Prestige International (BPI), a division of Shiseido, has acquired is Zadig & Voltaire, WWD has announced. The licensing contract has been signed to cover a period of 15 years. The news come after the announcement in August 2013 of a BPI fragrance deal with fashion designer Azzedine Alaïa, thus extending further the house portfolio (BPI like to stress they're a house),...
,which already comprises a select few: Issey Miyaké, Jean Paul Gaultier, Narciso Rodriguez, Elie Saab. The Alaïa perfumes have not launched yet.
"Zadig & Voltaire and BPI have now decided to bring their talents together to develop the Zadig & Voltaire Perfumes, with a shared level of demand and vision,"
Last year BPI's Bertrand Tupin explained to WWD, "The priority is licenses; we know how to handle those. Since the very beginning, we knew how to create brands from scratch and to make them successful in the markets. It's our DNA,"
Zadig et Voltaire have had an impact on the perfume market with their innovative fragrance concept Tome 1, la Pureté (2009). You can check the review in two parts: Scent of a Fallen Angel & Patchoulait. It then declined it into a dual variation for her and him in 2012 resting on the main milky-musky-jasminey signature of the original.
In 2010 there was a discussion as to whether or not the brand would enter into an agreement with Clarins for a tome 2, but the plan for a new perfume fell through.