Roberto Cavalli has annouced that the brand will launch a new women's perfume in 2015 called Paradiso...
The advertising campaign will be fronted by Lithuanian model Edita Vilkeviciute who has been extraordinarily popular lately with fragrance advertising gurus, appearing as the face for Calvin Klein Eternity Aqua, Bulgari Omnia Indian Garnet, Bulgari Omnia Crystalline EDP, Hermès Jour d'Hermès Absolu, or Viktor & Rolf BonBon.
And now, Paradiso by Roberto Cavalli.
Her mix of ethereal features and sensual assertiveness is perfect, according to Cavalli, for reflecting the paradox filled with contrasts that perfume is.
Roberto Cavalli said,
Edita is a model whose beauty is striking. She summarizes the spirit of the perfume and embodies the Paradiso woman, who is a daring creature, totally feminine and who irradiates her sophisticated glamour without being afraid of asserting her natural seduction.