American fashion designer Ralph Lauren issued a new flanker to Romance called Tender Romance which is motivated by the desire to represent « ...the sweetness and innocence of falling in love for the first time, »...
From a perfumery perspective, the new scent is touted as « the first white, luminous oriental scent - a delicate caress of pure white magnolia and silky soft cashmere, »
The perfumer is Honorine Blanc of Firmenich.
The eau de toilette for women features notes of Ginger, a Pear Accord, Bergamot, a White Magnolia Accord, Jasmine, a Ginger Lily Accord, a Cashmere Woods Accord, Benzoin, and Musk.
The advertising is in black-and-white, showing a romantic couple perched on a swing under a tree.