Jean-Michel Duriez Named In-House Perfumer at Rochas {Fragrance News}
The wave of appointments of in-house perfumers continues to garner momentum. After its forerunner, Hermès, then Dior, also L'Artisan Parfumeur and last but not least, Guerlain, Rochas is also counting on a thorough refurbishing of its image that comes with the revival of the once dwindling public figure of the in-house perfumer despite Chanel's exceptionalism.
Women's Wear Daily has announced today that Jean-Michel Duriez who so far was associated in this capacity with the house of Jean Patou, will fulfill the same function at Rochas, a brand also owned by the Procter & Gamble group...
It is less common to see one perfumer be part of the identity of two different houses although someone like François Demachy has been operating in a comparable fashion while being more closely tied, as a perfumer and not just an artistic director, with the Dior parfums brand.
One could notice that the Rochas fragrances site was being renovated but the announcement comes clearly as an even more assertive step taken in the direction of bringing added cachet, but also consistency and continuity to the house.
Photo credit: Picardie Web
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This is very exciting. I have admired the house of Rochas for a long time. My mother's signature fragrance is Femme, and I own several Rochas perfumes (Absolu, Tocade, Eau de Rochas). I hope that Mr. Duriez continues the Rochas tradition for many years to come.
Posted by: Arwen | November 23, 2008
We will drink to that!
Posted by: Marie-Helene Wagner | November 24, 2008