Singer and actress Faith Hill is to follow in the footsteps of husband Tim McGraw by launching in her turn a signature perfume in the fall of 2009. After having reportedly offered continuous input during the creation process of hubby's men's cologne named McGraw, the number 1 bestseller in men's mass-market stores currently, she progressively warmed up to the idea of launching a fragrance of her own.
She said about her fragrance-developing philosophy for women,
"A fragrance is part of what a woman wears, fashion that is 'visible' to the sense of smell," she continued. "A scent should remind one of a place, a time and a person...a pleasant memory. I am inspired by my travels around the world as well as my home. These experiences have made a mark on my style in what I wear, my surroundings (home decor) and the perfume I choose."
Steve Mormoris of Coty said,
"We do believe in their value as a couple with longevity, and their love would resonate very well with fragrances for him and her," he said. "They both have very established individual identities, as well, and we're going to explore those first. It's been great to see Faith working on this project -- she has an ability to meld a sense of sophisticated luxury with the roots of country music, as the 'new country' artists do."
Coty is a believer in celebrity fragrances and as the world fragrance leader, is making sure this belief gets translated into reality. See for example, Halle Berry et al., Renee Fleming, Jennifer Lopez, Sarah Jessica Parker, Ewan McGregor...