The scent, described as a fresh oriental, was created by perfumer Jean-Marc Chaillan of IFF and "...is composed of top notes of shining silver, mandarin and Italian bergamot; middle notes of white freesia, tuberose absolute, and mimosa, and bottom notes of cashmere sandalwood, vetiver and white vanilla musk. It will retail for $22.50 for 1.7 oz."...
"Since I'm the kind of person that's very loyal to a fragrance*, having worn the same fragrance for 10 years, it's nice to have a new one that I'm so proud of,"
What Tracy Haffner of Avon said:
"As we look at our global fragrance portfolio, we wanted to diversify it from designers to celebrities and other franchises -- all of which resonate with consumers in an emotional way," said Tracy Haffner, vice president of global fragrance marketing for the direct seller. "This portfolio allows consumers to have a piece of designer and celebrity equities, and our plan is to continue growing in this way."
Advertising campaign will start in March 2009
Avon has been working hard on expanding their stable of perfume-endorsed celebrities to rival Coty. Other Avon celebs include Derek Jeter, Christian Lacroix, Jennifer Hudson, Reese Witherspoon, Cynthia Rowley, Patrick Dempsey, Gemma Aterton...
* Name undisclosed