Model Claudia Schiffer will be the spokesperson for the new Alberta Ferretti perfume developed with Elizabeth Arden, Inc. one of the major labels specializing in celebrity fragrances. This is not her first perfume venture as there already was a Femina by Alberta Ferretti launched in 1993 which is currently not advertised in the press spiel from the brand electing to stress the novel feeling of a debut fragrance, just like the preferred spin was for Christina Aguilera in the past. Proteo Parfumi, Procter and Gamble have launched Alberta Ferretti fragrances in the past. The launch this time is more high-profile though. The latest perfume which remains unnamed thus far will launch in the fall of 2009 with an advertising campaign shot by Mert & Marcus.
Ferretti chose the ex-Karl Lagerfeld muse for her iconic character, her brand of sensuality and most importantly for her sense of identity,...
"With her creative talent and understanding of women, Alberta Ferretti created a fragrance inspired by the sensuality of a woman. From the conception of the fragrance through its development, Alberta Ferretti was inspired by the woman she imagined would wear it -- one who is modern, has style and sophistication, and most importantly, identity. This is the reason why she chose
Claudia Schifferas the face for the advertising campaign. "Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality. Possessing awareness and strength, she expresses the qualities that every woman desires. Claudia represents the woman for whom my fashion and fragrance is designed," stated Alberta Ferretti."
It had been rumored that Claudia Schiffer might be involved in a celebrity-perfume project two years ago under her own signature name.I guess if the rumor was true, that it will have to wait.
Via PR News