Top Fragrance Sales in 2010 {Perfume News}


aedes-evan-sung-perfumes.jpgAfter a drop in fragrance sales over the past two years (except for celebrity fragrances, cf. NPD), it seems that figures are looking more optimistic as of December 2010, the month which traditionally makes or breaks annual sales. According to the NPD Group cited in an article by the New York Times looking at those perfumes that really flew off the shelves in the past few weeks, here are the big contenders...


For women, the bestsellers were Gucci Guilty and Chanel Chance Eau Tendre. For men, Chanel Bleu and Ralph Lauren Big Pony Collection were the winners. The former turned out to be "the chain’s (Bloomingdale's) biggest men’s fragrance premiere ever"

At Bloomingdale's, the women hits were, besides Gucci Guilty, Giorgio Armani Acqua di Gioia (see Take 2: The Lifestyle Fragrance Review) and Yves Saint Laurent Belle d'Opium while men's most popular fragrances were Marc Jacobs Bang and Bulgari Man.

In the niche sector, standout perfume sales at Barney's were Byredo Parfums M / Mink (see in Radiant & Pristine Bouquets Renew Our Sensations, Expand Space), Bois 1920 Classic, Gendarme and Portrait of a Lady by Frederic Malle (Around-the-Launch-of interview here) (the latter, also at Aedes de Venustas, together with Santa Maria Novella Pomegranate.)

You can read more about the sales trends in Smells Like 2010

Picture courtesy of the NYT

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