Luxury leathergoods and fashion brand Louis Vuitton will propose a debut fragrance bearing the famous, coveted monogram. If in 2009, the internet were making jokes about a faux Vuitton perfume to come recognizing that a glaring void needed to be filled in the midst of the unrestrained number of fragrance launches, in June 2011 Marc Jacobs hinted that a Vuitton scent was actually in the making...
WWD have confirmed that perfumer Jacques Cavallier, who now prefers to use his full hyphenated name, Jacques Cavallier-Belletrud will "start work at the leather goods powerhouse in January." If the formulation seems to imply that the Firmenich nose will be employed as an in-house perfumer, this has not been stressed further.
Added: Vogue UK does underline the fact that the perfumer is leaving Firmenich to work full-time for Vuitton. There has been a movement to reinstate perfumers as the thinking heads for a brand's perfume catalog.
Faithful to their image of luxury, it has been reported that "Vuittion has recently been investigating rare, almost-extinct flowers in France that could be used as elements of its fragrance venture."
Cavallier-Belletrud is seen as a specialist of natural, raw materials, a trademark in general of perfumers who come from the Grasse seraglio. The perfumer is the creator of many bestsellers including L'Eau d'Issey, Classique by Jean Paul Gaultier, Nina by Nina Ricci, Stella by Stella McCartney, Yves Rocher So Elixir, Tendre Jasmin, Vanille Noire etc. He has also authored fragrances which are now retired but memorable: Alexander McQueen Kingdom, Le Feu d'Issey.
This will be the debut perfume by the house of Louis Vuitton although the LVMH luxury group owns several fragrance brands including Guerlain, Kenzo and Dior.