Dolce & Gabbana are re-enlivening the imagery for their bestseller Light Blue with new, popular poster girl Bianca Balti posing in a retro white bathing suit, like a throwback to 1950s Italian bathing beauties. The model has lately been seen in other fragrance ads, one for Blumarine Bellissima and the other one for Ferragamo Signorina...
With her Madonna-like face she typifies a classic, sensual ideal for Italians, while her bodaceous curves recall something of the sultry and iconic Silvana Mangano standing bare-legged in a rice field in Riso Amaro.
Dolce & Gabbana are well-known for reusrrecting ages-old sexy Italian - usually Sicilian - archetypes of femininity. It usually involves lots of black, passion and atmospheric takes in Sicily. In this example, we see them exploring the more radiant version of their universe of predilection while bringing to it that voluptuous, retro flair. Mario Testino photographed Balti in the sunshine of Capri. She replaces blonde Anna Jagodzinska while male model David Gandy remains in the story board for the perfume.
The fragrance composed by perfumer Olivier Cresp and launched in 2001 has notes of Sicilian citron, Granny Smith apple, bluebells, jasmine, fresh bamboo, white rose, cedarwood, amber and musk.