The winners for the UK Fifi awards 2007 were announced yesterday.
Best New Prestige Female Fragrance went to Christian Provenzano's Maîtresse by Agent Provocateur.
Best New Prestige Male Fragrance went to Jean Claude Ellena's Terre d'Hermès by Hermès.......
Best New Female Fragrance Print Advertisement went to The One by Dolce & Gabbana
Best New Male Fragrance Print Advertisement went to Burberry London for Men
Best New Female Fragrance Packaging went to Perles de Lalique by Lalique
Best New Male Fragrance Packaging went to Prada Amber Pour Homme
The People's Choice Award went to Darling by Kylie Minogue.
A special award for innovation and education went to Thierry Mugler and IFF’s Christophe Laudamiel and Christophe Hornetz for the coffret of 15 fragrances inspired by the film, Perfume.
Sources: Cosmetics International, Fragrance Foundation UK