
After the huge success of Fuel for Life,
Diesel has imagined a completely different scent housed in an unconventional figurative bottle for its new men's cologne named
Only The Brave. The flacon represents a clenched fist with a two-finger ring inspired by Diesel founder
Renzo Rosso's holding company and charity foundation both called
Only The Brave as well as his own two initial R & R tattoos on the hand. L'Oréal reportedly asked him for something a little extra personal to help construct the identity of the new perfume and these are the insignia both parties came up with. Rosso also hopes to build awareness for his charity foundation through the perfume and has promised to unveil a major charity project in a year or so.
The new masculine cologne is described as being artsy and virile in spirit, going three ways as far as the fragrance personality goes: oriental, woody, and leathery...

Continue reading "Diesel Only The Brave (2009): Fist-Bump with your Cologne {New Perfume}" »