Chanel Cristalle Eau Verte (2009) {New Perfume} Chanel & Guerlain:Their Youth Appeal {Scented Thoughts}

A New Flanker to Cristalle

Chanel will release a new flanker to Cristalle called Cristalle Eau Verte (Cristalle Green Water) set to be introduced on April 17th 2009 in the French market. It is signed by in-house perfumer Jacques Polge (who works with Christopher Sheldrake now).

Cristalle was originally composed in 1974 by then in-house nose Henri Robert. An eau-de-parfum version created by Jacques Polge saw the light of day in 1993.

Cristalle Eau Verte is an Eau de Toilette concentrée like Cristalle...

Cristalle Eau Verte features a magnolia-flower accord enriched with notes of jasmine, neroli and citruses. To enhance the lightness of the fragrance, white-floral notes as well as lemon and bergamot were added.

The composition seems to develop further the white-floral thematic of Beige from the Les Exclusifs collection, as well as prolong the light sparkling citrusy intuition that was infused into Eau Première, a new rendition of Chanel No. 5 of excellent quality.

Chanel & Guerlain: Their Youth Appeal

More than a seasonal shift, it might just be a new orientation for Chanel Parfums to be compared with the youth-appeal effort put out at Guerlain to cross the threshhold of the 21st century and remain a household name for the younger generations (Insolence; La Petite Robe Noire; potentially, Mitsouko Fleur de Lotus). Fortunately, both brands are smart enough not to forget the older generations as these fragrances are good at filling the generational gap, scent-wise. Yet, it is a preoccupation of theirs and they are not approaching the problem in exactly the same way. Chanel is not taking the foody or gustatory pathway for example it seems, so far. But Guerlain has done for Mitsouko Fleur de Lotus something a little similar to what Chanel did for Chanel No. 5 Eau Première.

This is an interesting tension which gives some food for thought and offers us a hint about what the future might smell like.

Via CosmétiqueMag and an early Chanel PR communication from a while back.

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