Coty is Bullish on Both Celebrity & Ultra Luxury Fragrances {Fragrance News}

In an interview given to Reuters during the Reuters Global Luxury and Fashion Summit, Bernd Beetz, Coty Inc, CEO reveals that the company has seen great sales figures in the celebrity-fragrance department with the Beyoncé (here and here) and Halle Berry (here,  here and here) portfolios in particular. Taking stock of this success and the general people-curious landscape, Beetz thinks it's safe to say it's a deep trend, "Look around. Celebrities are becoming more and more important in cinema, in art, in fashion," "It's in the DNA of society."...

While celebrity fragrances are usually, but not always - see Renee Fleming La Voce - priced to be affordable and popular on a mass-market scale, at the other end of the spectrum, Coty have witnessed a sustained buzz for luxurious and ultra luxurious fragrances, starting at above a $100, confirming the development of the niche market. "The spark right now is from luxury and ultra luxury,"

Since Coty does not develop eco-conscious, green fragrances, they were not evoked. But speaking of big trends, this would be one of them.

Read more at Reuters...