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 To celebrate the 25th anniversary of Parfums Ted Lapidus, the brand is launching a men's fragrance called BlackSoul dedicated to the " neo-dandy who cultivates elegance and sophistication in the minutest details." The scent is further described as an " olfactory ambush", that is, impossible to resist, being built around three distinct main accords that indeed sound like honey traps...
Continue reading "Ted Lapidus Black Soul (2009) {New Perfume}" »
 Guerlain will follow up on their masculine launch from last year, Homme, with Homme Intense on September 1, 2009. While the original fragrance is an eau de toilette, the new one is an intensified version at an eau de parfum concentration presented as a more sensual take on the Mojito accord. Reading from the list of notes it appears that patchouli was added as a dominant note...
Continue reading "Guerlain Homme Intense (2009) {New Perfume}" »
 After launching Zen (2007) (see also here), then Zen White (2009), Shiseido is adding a masculine flanker to the line this time with Zen for Men. The composition is described as being woody with exotic fruity accents and a lingering musky base. Fruits have become the new hip, metrosexual note in mainstream masculine perfumery so the trend continues with this fragrance...
Continue reading "Shiseido Zen for Men (2009) {New Perfume}" »
 The ad features models Alexis Papa and Alyssa Miller
Davidoff, who once was better known for their cigarettes, will release a new flanker to their now classic Cool Water (1988) called Hot Water. There have been other flankers in the past but the name this time is an indication of a direct opposition and contrast. Caroline Epuran d'Esneval, vice president of marketing for Davidoff at Coty Prestige said, "Cool Water is about a fresh sensation, whereas Hot Water is about intense and sensual ardent physical passion," "Both depict a strong and powerful masculinity."...
Continue reading "Davidoff HOT Water for Men (2009) {New Perfume}" »
 Dior will introduce a new, darker, and more intense version of the instantly recognizable men's classic Fahrenheit originally launched in 1988; the new fragrance is called Fahrenheit Absolute. It will be a flanker to both the original floral for men and to a more recent 2007 addition, Fahrenheit 32. The image that inspires the composition is that of a man departing for an adventure at the end of the earth while walking on magma in fusion...
Continue reading "Dior Fahrenheit Absolute (2009) {New Perfume} {Men's Cologne}" »
 Aramis, a brand owned by the Estée Lauder Cos. Inc, will introduce a new revamped collection of its men's classics issued between 1974 and 2006 in September-October 2009 called the Gentleman's Collection. The idea behind the line is to offer a wardrobe of scents " each one for a different day, for a different mood." Aramis sees this venture as being in tune with the trend of fragrance collections and multiple launches while at the same time constituting an opportunity to attract new Aramis wearers. The collection comprises 8 perfumes: Aramis 900 (1974), Devin (1977), JHL (1981), Tuscany Per Uomo (1984), New West for Him (1988), Havana (1994), Aramis Life (2003) and Aramis Always for Him (2006)...
Continue reading "Aramis Gentleman's Collection (2009): Relaunching the Classics {New Perfumes} {Fragrance News}" »
 Kylie Minogue initially wanted to create her first men's cologne taking inspiration from her then boyfriend Olivier Martinez. Instead, and due to the vagaries of existence, Inverse bears the touch of her current paramour Andres Velencoso Segura who is fronting the perfume advertising. You can also watch a TV commercial for the cologne here. Additional information is now available. Inverse will be launched in August 2009. it is a fresh oriental meant to scent "a man with many facets. A man full of contrasts and contradictions" who is one thing and its opposite, hence the name of the perfume...
Continue reading "Kylie Minogue Inverse (2009) {New Perfume} {Men's Cologne}" »
 American rapper and actor 50 Cent, born Curtis James Jackson III, is set to launch his debut signature fragrance called Power which is scheduled for a worldwide launch in 2010. Himself a reported user of Creed Imperial, the singer wanted his creation to smell like success and guarantees us that it does...
Continue reading "50 Cent Power (2010} {New Perfume} {Men's Cologne} {Celebrity Scent}" »
 The extrait bottle of Terre d'Hermès is a square. It was conceived by Philippe Mouquet, the Hermès in-house designer.
As commented upon earlier today, Hermès is on a path to subtly engineering a mainstream shift in the attitudes towards perfume from men with the upcoming introduction of an extrait version of Terre d'Hermès, a masculine national bestseller in France. It is now several hours later and we received further information that stresses further how the gesture is deliberate yet understated in style. I remembered in-between posts that Guerlain has not long ago issued an extrait version of a masculine classic, Habit Rouge, also beloved by women. Terre d'Hermès in extrait will have more far-reaching consequences potentially also because it will be much more widely accessible as I learned. If Guerlain has been playing in great part the elitist card to the umptieth degree for many of its recent fragrance launches under the tutelage of LVMH, Hermès is still thinking in terms of affordable luxury and we can hope, affordable beauty ...
Continue reading "Hermes Terre d'Hermes Parfum (2009): A First Look at a Masculine Extrait {New Perfume} {Men's Cologne}" »
 Singer Usher will release a new fragrance, a solo men's fragrance this time called VIP. Its aim? To empower, to seduce. End of story. Or rather it sounds like the beginning of an encounter.
"I consider all of my fragrances tools of engagement for seduction --
but this one demands a different type of attention," "That is part of the
reason I led with the males only with this one -- it is made for a man
but for women to enjoy." [...]...
Continue reading "Usher VIP (2009): Two Words - Empowerment, Seduction {New Perfume} {Men's Cologne} {Celebrity Scent}" »
 Singer Tim McGraw following McGraw in 2008 will launch a second perfume under his name in August 2009 called Southern Blend. That will be two upcoming fragrances by celebrity Southerners with Reese Witherspoon In Bloom which is inspired by the floral scents of the South. In the case of Southern Blend, it is more about being in general simple, unpretentious and virile, the Southern way. In other words and to quote the folk singer, not French,...
Continue reading "Tim McGraw Southern Blend (2009): The Essence of the Southern Man {New Perfume} {Men's Cologne} {Celebrity Scent}" »
 Parfums Frapin, a perfumery extension of the famous Cognac brand, is launching a new men's perfume called L'Humaniste (The Humanist) as an homage paid to 16th century writer François Rabelais author of Pantagruel, Gargantua and more. The writer, physician and humanist also happens to be an ancestor of the Frapin family. L'Humaniste is said to represent the essence of a modern-day humanist and to address itself to a man for whom non-material values are more important than banal consumption,...
Continue reading "Frapin L'Humaniste (2009): An Homage to Rabelais and Humanism {New Perfume} {Men's Cologne}" »
 ScentStory FZE fragrance company in Dubai came up with the idea of creating a perfume inspired by the character of Jack Bauer played by Kiefer Sutherland in the popular television series 24 where each episode is consecrated to narrating one hour in a 24-hour action-packed day. They approached and secured a deal with Twentieth Century Fox Licensing and Merchandising...
Continue reading "24 The Fragrance by ScentStory (2009) {New Perfume} {Celebrity Scent} {Men's Cologne}" »
 Added: Perfume Review of CK Free for MenCalvin Klein will launch a new men's perfume in September 2009 called CK Free. The scent is meant to rally a lot of people looking for the same thing, or rather escaping from the same reality...by wearing the same cologne. How ironic is it that in order to attempt to flee the daily grind one is invited to wear what sounds like Eau de Grind en Masse. Hope that works, "CK Free has been created to offer men an everyday escape away from the
daily grind regardless of their age, ethnicity or social status. It's
very democratic."...
Continue reading "Calvin Klein CK Free (2009) {New Perfume} {Men's Cologne}" »
 As reported last time, Géranium pour Monsieur is the latest Editions de Parfums launch due out in May 2009. Evolving from a brash and super fresh opening to further green crushed freshness then floralcy and dark woodland obscurity, it is touted as an innovative take on the traditional showcasing of geranium (not the rosy kind, but the green leafy kind), a key note used in masculine colognes called fougeres (fern) in reference to their eponymous ancestor Fougère Royale by Houbigant (1882) a creation by perfumer Paul Parquet made possible thanks to the synthesis of coumarin by Perkin in 1868 with its freshly mown-hay nuance. In a slight departure from the overall professed unisex creed for the house, it is the third perfume by Frédéric Malle to appear with a more marked masculine persona after Vétiver Extraordinaire and especially French Lover (French-market name)/Bois d'Orage (US-market name)... 
Continue reading "Editions de Parfums Frederic Malle Geranium pour Monsieur (2009): Brash Masculine Floral or a Green Fougere Gone Black {Perfume Review}" »
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