Men's Colognes Archives

Wolfgang Joop launched its first masculine cologne called Wolfgang Joop named after the founder of the fashion label who fronts the ad campaign. The brand is distinct from Joop! which was definitely let go of by its founder in 2001....

 Crystal-maker Lalique will launch a new fragrance for men called Lalique White, first next week, exclusively at Harrods in London, and then worldwide in September 2008. The US and Middle East will only discover it in 2009. The scent...

 NoBs Alpha Male is a fragrance company founded in 2007 entirely dedicated to catering to the perfume needs of a forlorn minority, the alpha males. In the midst of a gender-bending age, someone had to shout enough is enough....

 Guerlain is preparing to launch a new perfume for men starting in August 2008 called unequivocally Homme. The brand owned by LVMH has the ambition of making it a pillar fragrance on a similar standing as L'Instant and has...

 Ex-boxer Malamine Koné the founder of sportswear brand Airness, reported to be the # 1 French sportswear brand, has partnered up with L'Oréal to propose a new line of 3 Eaux de Toilette and 3 déoparfums for men. The...

 Surf and lifestyle Australian brand Quicksilver is launching their first fragrance, a masculine cologne, this summer called Quicksilver. It follows their sister brand Roxy's two women's perfumes Roxy and Roxy Love. As a "transgenerational" fragrance Quicksilver aims to reach...

     Porsche Design as the result of a joint effort between Groupe Clarins and the Porsche SE subsidiary will launch a new masculine fragrance in October of 2008 called The Essence. It is reported to have been originally inspired by...

  Jennifer Lopez is adding a masculine scent to her portfolio this September of 2008, for the very first time. Following this spring-and-summer Deseo for women, the new scent, Deseo for Men, represents an effort to broaden the appeal of...

 Ferre has launched a new perfume titled Acqua Azzurra for Men. The perfume which is described as being woody and fresh with a salty and aqueous accord in the base was created by nose Mark Buxton........

 Country singer Tim McGraw is set to launch his first signature perfume called McGraw in August of 2008. The simple rather virile name of the fragrance already sets the tone,"Tim resonates with the American consumer — he is admired...