To celebrate the success of the launch of Bang in 2010, designer Marc Jacobs will follow up with a refreshing flanker baptized Bang Bang from August 24th, 2011. While Bang was a celebration of peppery goodness - and a nod...
Armani Code Sport is the latest limited-edition flanker to the original Armani Black Code / Code issued in 2004. The questionable taste of the advertizing was already debated briefly earlier on, with its borrowing of trashy porn-star aesthetics, featuring Megan...
Yves Saint Laurent are preparing to launch a new men's perfume in September 2011 called Homme Libre (Free Man.) In the initial news released around this launch, the house has announced that French choreographer and dancer Benjamin Millepied will be...
Cerruti are preparing to launch a new flanker to the original 1881 introduced in 1990 called Cerruti 1881 Fairplay. The advertising campaign is fronted by French singer and actor Marc Lavoine who was signed up last year as the new...
Dunhill have launched their latest fragrance called Custom. The scent aims to convey a message of discerning elegance corresponding to the standards of custom tailoring. The tag line is "A perfectly tailored new fragrance." To drive the point further home,...
Armani has launched a limited-edition flanker to Acqua di Gio for Men called the Acqua for Life Edition. It was inspired by designer Giorgio Armani's love for the island of Pantelleria where he regularly vacations. Proceeds of the sales in...
Caron, the name behind the iconic masculine perfume Caron Pour Un Homme, have launched a new men's fragrance during Paris Fashion Week called Yuzu Man. The tag line is simply "L'Equilibre" (Balance.) In a house which has celebrated women's fragrances,...
Givenchy will introduce a duo of limited-edition tropical, exotic fragrances for women and men on March 15th, 2011 following up on the last holiday season wintry, woody, snowed-in twists for Very Irresistible and Ange et Démon......
Prada have introduced a new limited-edition fragrance for men called Prada Amber pour Homme Intense. It is a flanker to the original Prada Amber pour Homme launched in 2006.Amber is one of the signature perfumery materials of the house, found...
Moschino fashion brand will launch a new men's fragrance in March of 2011 called Moschino Forever. The name takes inspiration from a tag line used for their fashion advertising which is pretty close: "Forever...Moschino." In the past, the label launched...
The ink on the re-issue of A* Men Pure Malt (2009) for Holidays 2010 has barely dried that Thierry Mugler is holding in stock a new surprise for the senses: A* Men Pure Havane. The perfume label continues to...
Christian Dior will introduce a new flanker to Fahrenheit called Aqua Fahrenheit. It is reportedly an Eau de Cologne inspired interpretation of the original perfume. The tag line is "L'Homme infiniment" (Infinitely a Man.)This new twist follows Fahrenheit 32...
Guerlain are launching a special collector edition of their Homme Eau de Parfum Intense in collaboration with Italian design studio Pininfarina, which created the original flacon for Guerlain Homme launched in 2008. The Guerlain Homme Intense version followed in...
From Feburary 2011, Burberry will release a new duo of limited-edition fragrances to celebrate the 1st anniversary of the launch of Burberry Sport (more details here.) You can read a review. Burberry Sport Ice for Women and Men look...
Yves Rocher will add a flanker within the Comme-Une-Evidence-fragrance franchise, which exists both for women and men. The women's version is a French bestseller. Comme Une Evidence Green, to launch in February 2011, will follow up on Comme Une...