Ex-tennis champion Björn Borg has launched a new men's fragrance called Björn Borg Heritage. This venture is conducted under the compagny managing his fashion label, Worldwide Brand Management AB, rather than being a high-profile celebrity fragrance launch. It is not the first...
![Björn Borg Heritage (2013) {New Perfume} {Celebrity Fragrance} {Men's Cologne}](http://www.mimifroufrou.com/scentedsalamander/assets_c/2013/05/bjorn_borg_heritage_perfume-thumb-250xauto-7317.png)