The MotivationOn September 22, 2008 the launch of a new perfume endorsed by opera singer Renee Fleming will take place at the MET on the occasion of their Opening Night Gala celebrating the 125th anniversary of the opera house. Called...
Citizen Queen is the latest perfume to come out from the confidential French label Juliette Has A Gun and out of the hands of perfumer Francis Kurkdjian. It was released in France in May 2008 and will be shortly in...
Armani will launch a new Onde trilogy of perfumes in October 2008 centering on the oriental dream while attempting to reinvent it through adapted olfactory language. Titled Onde Mystère, Vertige, Extase, each perfume is inspired by a region of the...
As all Chanel devotees and cultural observers are waiting with baited breath for the upcoming biopics (three, no less) about Coco Chanel, including the one by Anne Fontaine starring Audrey Tautou, Coco Avant Chanel, Lifetime Television was all ready to...
After publishing a commentary to an article on reportedly the first niche perfumery founded in Romania, I received an update from the owner of another niche fragrance store located in Bucharest Madison Perfumery explaining that their business had been established...
We announced the other day that the house of Guerlain was taking to the street for their new perfume, Guerlain Homme. The jungle display at Opéra Garnier for the new Guerlain Homme looked nice but the atmosphere was flat. The...
I loved this reportage by photographer Bill Cunningham of the New York Times where he discusses and shows all the incredible shoe styles seen on the street. He detects "without the shadow of a doubt" a trend of bags disappearing...
La Maison des Parfums in Bucharest - don't you love the fact that you have room to breathe and contemplate the bottles with a sense of perspective instead of being hit on the head by an army of perfumes? Romania...
Here is a picture of the 150 m2 set-up by Guerlain at La Défense to showcase their new cologne, prior to it opening to visitors.So, if you have the time you can swing by to get a spritz of Guerlain...
Niche perfume brand Memo founder Clara Molloy is preparing to launch a duo of perfumes for adults and children in September in her Les Echappées collection called Jannat meaning paradise in Urdu and other languages of the Middle East. The...
Promoting a perfume as being the most expensive in the world is not new. Joy by Jean Patou is probably the best-known example of this genre of ultra-competitive globally-framed advertising. Clive Christian is the current official holder of the title...
Marie-Antoinette is pleasantly and rather perversely paid homage to by niche brand Tokyo Milk Parfumarie Curiosité this fall (how trendier can it get with a name like that?), with their gourmand scent called Let Them Eat Cake.The infamous and unflattering...
This month Hermès has introduced a new concentration and re-composed version of Kelly Calèche, launched in 2007. It now comes in pure-parfum concentration and is housed in a Kelly-bag lock made of steel.One has to note the transparency with which...
During four days, Paris is hosting a full-scale open-air jungle promotional event organized by perfume house Guerlain in two very different areas of the capital city to celebrate the launch of their new Guerlain Homme. If advertising for the cologne has...
Niche perfumer Stéphanie de Saint-Aignan opened her first standalone boutique in the Marais neighborhood this summer 2008.Good choice! The Marais is certainly the area of Paris in which I have smelled the most numerous niche-perfume trails. She is not the...