
John Galliano perfume ad featuring his muse: the fragrance just launched in Europe. Expect to see it in 2009 in the US and the Middle East
John Galliano by John Galliano
The Skinny:
Perfumers: Christine Nagel and Aurélien Guichard
Artistic Director: John Galliano
Fragrance company: Selective Beauty
Gender label: feminine; could be worn by a man in the spirit of a 19th century men's floral scent thanks to its tobacco and hay nuances; perfect for a modern dandy
Notes: aldehydes, violet, iris, rose, musks, woods
Characteristics: classic florals perceived through the filter of memory meet real-life realistic atmospheres = arty superimposition of freshly ironed couture dress on powdery lipstick-y floral bouquet and more
Personality: soft, tender, romantic and edgy
Wearability: easy - the "edge" might be too much for some
Price point: $$
Perfumes discussed: Berdoues Violettes de Toulouse, Borsari Violetta di Parma, Creed Love in Black, Editions de Parfum Dans Tes Bras, Guerlain Insolence EDP, Penhaligon's Violetta, Stephen Jones, Lalique Eau de Parfum, Caron Aimez-Moi
The Review: The Larger Context: Violets Then & Here & NowMajor fragrance and flavors producer Symrise said in
February 2008 that the scent of violet would be one of our notes of predilection in the future, and indeed we have seen this forecast, or perhaps better put, industrial push come to realization. They announced, amongst other things, that there would be "...
a redefinition of classic notes like vetiver or violet..." I was mildly surprised to have to imagine that one of the signature trails of the 19th century bourgeoisie, when floral bouquets and soliflores were overwhelmingly in was supposed to waft anew in the near future as if reflective of our deep hidden meaningful unconscious need for it, only it just had to be brought to the surface. Why a violet "craze" redux now? What could its meaning be? Is it simply the tail end of the 2007 iris comet (see
Galore of Iris Perfumes), a note often associated with it? Was this just a fashion diktat we ought to disobey like the violet, purple and plum colors trend of this fall 2008? And are we really begging to tattoo violet perfume, metaphorically speaking this time, into our skins as was fashionable for some at the peak of the violet mania?
The mid 19th century and early 20th century perfume-history chapter is full of excess and passionate addiction to this scent which was considered to be the epitomy of what "delicate" is meant to express. Violet was perceived to offer an "unsurpassed delicacy", an ideal and naturally refined aroma although many formulas were in fact attempts at capturing the illusion of the real thing. It is thus important to note that despite the label "violet" (soliflores) a good number of people were in fact aware that in many cases violet perfumes were illusory renditions of it. What I find very interesting in this case is that these original sources show that the so-called naturalism of 19th century taste in perfumes was actually linked to a higher level of perception of the abstractness of floral fragrance compositions than our contemporaries commonly think. The idea of a simple violet scent might sound charmingly naïve in retrospect but in fact 19th century perfumistas were much more astute consumers of it than we think...

The Marchesa Casati by Giovanni Boldini
Continue reading "John Galliano by John Galliano (2008): Edgy Violets {Perfume Review & Musings}" »