The perfume house of Caron have released their new print advertising for one of their perfumes, Parfum Sacré. The jus was created in 1990 by perfumer Jean-Pierre Béthouart......
Italian couturier Gianluca Bulega's new perfume is called Amada Mio. It is said to be inspired by the myth of Gilda and the typical elegant and refined atmosphere of the 1940s era. The scent follows the launch in 2009 of...
Outspoken is the new upcoming fragrance by Fergie done in collaboration with Avon. It will launch first online on May 17th, 2010 then via other channels on June 3. The main olfactive idea I had retained of Outspoken is that...
Thierry Mugler Parfums whose inventiveness and creativity have ensured a steady stream of out-of-the-ordinary fragrances since Angel in 1992, is preparing to release a new perfume from June meant to break the mold once again. Called Womanity (humanity + city...
After an initial report in 2008 about her upcoming fragrance and a teaser given to an Italian magazine last month, Mary J. Blige is telling it all to WWD this morning: how her fragrance came about, what it represents for...
Lily of the valley or muguet flower is one of the most characteristic notes of spring to a French nose. It is a smell that has come to ring in what some will see as the advent of May-Pole...
Toulouse-based perfume house Berdoues best known for their violet fragrance (also here) have launched a new collection of fragrances titled Les Contes Bucoliques (Bucolic Tales.) The range comprises Rose, Jasmin and muguet perfumes called Clair de Rose (Roselight), Brume de...
This is a little zakuski of what's to come on the blog before I have to dash out (and come back.) Yesterday, we had a nearly last-minute inspiration to take a day off and travel to the Loire valley for...
L'Eau MiXte, with a big "X" in the middle to remind people it's coded as an unisex concoction, a first for the house of Nicolaï in terms of marketing labeling, opens on a nice - and then I can...
Captivating is the latest fragrance by Ghost, a perfume brand which is popular in the UK and less well-known elsewhere but is accessible at discount stores abroad and from British online sites. "The new fragrance GHOST Captivating perfectly encapsulates modern...
Hermès in-house perfumer Jean-Claude Ellena responds to French news title Le Figaro Magazine on the occasion of the launch of Voyage, his latest opus. I excerpted a quote from the article about his personal definition of the finite work of...
Italian luxury shoemaker Salvatore Ferragamo will have a global launch in September 2010 of a new women's perfume titled Attimo (Moment). Details about the composition are still kept under wraps although it was already introduced to a professional audience at...
Victoria's Secret called upon no less than three Victoria's Angels to be on duty as the Three Graces to promote their latest fragrance, a solar peony perfume called Heavenly Flowers. In attendance were models Alessandra Ambrosio (chestnut-haired), Candice Swanepoel (blonde)...
Lingerie label Victoria's Secret have introduced a new limited-edition scent called Heavenly Flowers which was launched today 24 April 2010 at Victoria's Secret Soho in New York City (see party pictures here.) The Eau de Toilette is explicitly said to...
Omega watches have released their first men's fragrance called Omega Aqua Terra. It was composed for the elegant and sport-oriented man by perfumer Alberto Morillas who happens to be a connoisseur and collector of luxury watches. "Like the watch, the...