Axel Hütte, Capulin Fire - 1, Dip., New Mexico Fiery & Icy ColognesThis fall/winter 2009 season men are offered very contrasted choices for
their personal fragrances. While at the end of the summer it looked like unusually deep
textures were going to prevail in men's scents heralding a gentle shift in mainstream masculine olfactory codes, it has now become clear
that gentlemen have two extremes to choose from: Fire and Extreme Freshness.
Fragrance designers are envisioning men as sensation and thrill seekers and advertising perfume by offering sensory adventure bottled to them. All men might not travel to Africa or Antarctica but their fragrances can satisfy a deep need to do so.
The 2009 Fall/Winter Fiery Fragrances for Men - Part 1There is a general push towards more intensity and this is not just
because it is the cold season, like every year. The new men's colognes of fall/winter 2009 are exceptionally rich and more explicitly alluring. They make sure however to evoke a sense of strength and intensity while borrowing traditional tools of seduction from the culture and language of women's perfumes.
Men are invited to be in touch with their feminine sides and why not, try stealing
the show from women instead of counting on them to be the birds
with garish feathers perfume-wise.
This trend even dares for the
first time in the mainstream to stick the label "Parfum" on
a masculine cologne bottle to entice men out of their comfort zone both
olfactorily and pyschologically.
Parfum or extrait is the
highest concentration for a scent and is usually culturally constructed as an exclusive treat for women reserved for their pulse
points.
Fiery key words this fall/winter 2009 in the masculine perfume alleys are "parfum",
"elixir", "intense", "absolute" and "liqueur"...
Continue reading "Men's Fragrance Trends Fall/Winter 2009 Part 1: Fiery {Trend Alert} Holidays Gift Guide {Shopping Tips}" »