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B Never Too Busy To Be Beautiful is the very explicit and programmatic name for a beauty brand that is an extension of Lush but developed according to the laws of a different universe, those of a giant dressing table as seen through the eyes of a child, “The inspiration had come from playing at my aunty penny’s dressing table as a child and I wanted to recreate that playfulness and fun” says Rowena Bird, B’s co-founder “we wanted to create a brand which would become desirably collectable in years to come and that customers would have a passion for collecting, so I spent a long time investigating different forms of packaging from all over the world and it was in India and Morocco that I found the biggest inspirations........
Continue reading "B Never Too Busy To Be Beautiful.... & to choose from 9 perfumes {Spotlight on a Brand}" »
We reported earlier about an upcoming Ineke perfume this fall-winter season called Evening Edged in Gold (Une soirée bordée/ourlée d'or). Here is more information about the notes from Ineke Perfumes as they are gearing up for the launch; the motif you see on the left of the announcement will be decorating the new perfume boxes,
According to Cosmetics Design, the Sweden-based brand Oriflame launched a new perfume called Amethyst Fatale in its Gem Collection (it sounds like a twin concept of the one developed by Olivier Durbano who also has a fragrance called Amethyst; Lalique also is launching a scent called Amethyst this fall... oh my!)). Purple and fuschia colors are back in vogue this fall in fashion, makeup, and perfumes and the new Amethyst seems to fit nicely in this trend. A second trend in which it fits is that it is an iris fragrance inspired by the purple gem. Oriflame says that they want to promote a perfumery for connoisseurs rather than for fans (it's a dig at celebrity fragrances).....
Continue reading "Amethyst Fatale by Oriflame {New Perfume}" »
Here is a letter from a reader. Please help him out if you have any idea what this cologne might be because I don't think I will have the time to research this question.......
Continue reading "Long Lost Crabtree & Evelyn Fragrance: Help Please {Ask The Readers}" »
Monotheme fine fragrances Venezia carries a large number of fragrances at reasonable prices. Amongst others, they offer a line of perfumes in their Classic Fragrance collection which are based for their main inspiration on a single note to start with although the compositions are slightly more complex. The perfumes were created to be especially long-lasting. Their classic touch is underlined by the packaging which evokes an old-fashioned sense of apothecary charm........
Continue reading "Monotheme {Spotlight on a Brand} {Shopping Tips}" »
Luckyscent has received the new perfumes by Parfum d'Empire: Osmanthus Interdite, Equistrius, Fougère Bengale. They are offering a tempting deal; for every purchase of a bottle of perfume from the trilogy, you get a free travel set that includes all three........
Continue reading "L'Atelier Bohême, New Perfumes from Parfum d'Empire Now Available {Shopping Tips}" »
Gap is very much interested in perfumes this fall and is making a sort of comeback and more in that area. After having launched two recent collections of perfumes that contained multiple entries, they are doing it again with two more collections: Individuals and G7 for Men, the latter being a perfume and grooming line for men. The inspiration this time derives less from the materials used themselves than from moral types......
Continue reading "Gap Family of Scents is Expanding: Individuals & G7 for Men Collections {New Perfumes - Colognes}" »
Jennifer Lopez is going to launch a new scent in February of 2008 called Deseo (Desire). It will be her 8th fragrance. It is said to target a more mature demographic group and to draw on JLo's Hispanic heritage. The singer and actress is also currently designing a masculine version of Deseo for fall 2008. Samples of her upcoming perfume will be distributed at her concerts during the JLo and Marc Anthony's tour, which starts today in Atlantic City, N.J.
(Source: WWD)
Women's Wear Daily had a chat with perfumer Jean-Claude Ellena on the occasion of a talk he gave on Wednesday at the Metropolitan Museum of Art's Costume Institute. Article is accessible to subscribers only so here are two excerpts, "For instance, the olfactory notes of a fragrance are often compared with the musical notes of a song. However, while music is "successive" in structure, with one note audible after another, Ellena asserted that this structure is nonexistent in perfume — the notes of a scent are perceptible as soon as one opens the bottle, he said. "Olfactory expression is total," Ellena said in French through a translator....."
Continue reading "Article on Jean-Claude Ellena in WWD (The 5th Sense in the News}" »
The famous Italian hatter Borsalino, established 1857, has launched a new men's cologne called Borsalino Panama. The perfumer who created the cologne is Enrico Scartezzini of M & M Fragrances, Milano. Accademia del Profumo describes it as a fresh aromatic woody amber while its distributor, Mavie Spa, says that is green, floral, and woody......
Continue reading "Borsalino Panama by Borsalino {New Perfume - Cologne}" »
 Dear Readers, It has been brought to my attention that the Index of New Perfumes 2006 & Index of New Perfumes 2007 were experiencing technical difficulties. It has now been fixed and we hope that you will find them useful to browse. The perfumes are listed there in alphabetical order either by perfume name of perfume brand. Right now in the box above that says "New Perfumes" you will find them alternatively listed in relative chronological order.
Best Scented Regards, -- Marie-Hélène (Photo from all posters)
A report on Gucci's fashion show in Milan and guess what, their new fragrance Gucci by Gucci, in a noted move, was put first before the audience, "Coco Chanel was among the first fashion designers to see the marketing potential in branded perfume. The income from hits such as Chanel No 5 bankrolled her couture operations. Last night, Gucci literally put fragrance ahead of fashion when it screened the new television advertisement for its latest scent before its catwalk show."
Read more......
Continue reading "Gucci Puts Fragrance First, Mysore Mallige, a Very Local Jasmine {The 5th Sense in the News}" »
You heard about Sean John's challenge to his female contenders in the arena of celebrity perfumes (also see video)? Here's the answer of the butterfly to the big bad wolf,.....
Continue reading "Ouch, Ouch, Ouch.... Scented Quote of the Day, from Mariah Carey:" »
Liv Tyler is the face for the Very Irresistible fragrance which even includes a dedicated Liv Tyler Rose described as green and fruity. For this fall Givenchy is proposing a twist on the original perfume called Very Irresistible Givenchy Sensual Velvet. It is a limited edition and it is all about roses, roses, roses. Rose has always been big in perfumery, but it is truly ubiquitous these days, offered with all sorts of refinements and especially under the angles of a new rose, a personal rose, a rare rose, and this time, an emotional rose, well several of them.......
Continue reading "Very Irresistible Givenchy Sensual Velvet {New Perfume}" »
 As advertised, each bottle of Dior Midnight Poison is said to be unique reflecting in this manner the demanding haute-couture spirit that presided over its creation. Here is a picture of the slightly more tantalizing bottle for the extrait or pure parfum. We cursorily reviewed Midnight Poison mostly under the heading of it being a smell-alike and should probably just smell it on its own to be both fair and realistic given the context of hyper-production of scents these days. This year is significantly more frenzied than last year. Could this get even more feverish next year? We're afraid to ask lest the gods have major plans for the exponential development of the perfume industry in the years to come. Somehow we are reminded of the episode of I Love Lucy at the chocolate factory where she has to frantically hurry more and more to try to wrap, then eat, then stuff her clothes with all the chocolates passing in front of her on the conveyor belt. Just put perfume bottles instead and do a remake of that scene. Enlightenment guaranteed. Perfumes are becoming more and more of a zapping activity. Why do we zap? That is the question. Because the program is shallow and bad? Because you are afraid you are going to miss a good program? Greed? Because it gives a false sense of freedom and choice? Because you are bored and hopeful? We are sure we'll have occasion to return to the topic, meanwhile......
Continue reading "Dior Midnight Poison Extrait de Parfum {New Perfume} Too Many Chocolates, Too Many Perfumes {Scented Thoughts}" »
Osmanthus Interdite (lit. Forbidden Osmanthus) by Parfum d'Empire makes a well-known cultural reference to the prevalence and appreciation of the scent of osmanthus flower (Gui Hua) in Chinese culture notably through tea consumption, as well as to the seat of power of the Chinese emperors of the Ming and Qing dynasties, the Forbidden City. Marc-Antoine Corticchiato the founder and nose behind the perfumes of Parfum d'Empire uses the world history of empires to illustrate the point that raw materials used in perfumery were the objects of transactions and exchanges over the continents put in communication by deeds of war and conquest. The osmanthus flower in this case however is native to China.......
Continue reading "Osmanthus Interdite by Parfum d'Empire - New Imperial Trilogy, Part I {Perfume Short (Review)} {New Perfume}" »
Tsi-La Organics is a new brand of perfumes that will appeal to the green-minded perfume consumer and provide the opportunity of an interesting foray into natural perfumery for more eclectic perfumistas. The packaging is lovely and the pleasure of varying perfumes has been kept in mind as you can purchase the scents in at least one set of four.
The brand stresses that they do not use any synthetic ingredients, just pure essence oils. Their two different sets of fragrances modulate traditional perfume carriers for people who prefer oil versus those who favor alcohol. In this manner they offer a series of four perfume oils and one of six "natural eau de parfum", which are alcohol-based. Part of the fragrances overlap the two collections, with Fleur Sauvage, Kesu, Ilang Ilang, and Kizes found in the coconut oil-based scents and Fiori d'Arancio, Ilang Ilang, Saqui, Kesu, Fleur Sauvage, and Kizes found in the alcohol-based ones. Both series are in Eau de Parfum concentration........
Continue reading "Tsi-La Organics Fiori d'Arancio, Saqui, Fleur Sauvage, Kesu, Ilang Ilang, Kizes {New Perfumes} Hair Perfume {Fragrance News}" »
Comme des Garçons is also going for the super exclusive "privé" concept, which is popular these days as luxury is injected anew in fragrances; they have launched two new perfumes in a high-end collection christened Luxe which includes Champaca and Patchouli. The concept of the line rests on a more demanding threshold for the selection of the ingredients which are reported to be of the highest quality as well as exemplify a search for an intemporal quality and a sense of connectedness with the sacred and the ancient ......
Continue reading "Luxe Champaca & Luxe Patchouli by Comme des Garçons {New Perfumes}" »
 Crabtree & Evelyn has released a new men's perfume called Uncharted. It is described as offering "Crisp notes of ozone and juniper with citrus, pale woods and fresh green mosses." The line comprises a 3.4 fl. oz cologne for $40 and an exfoliating body bar with hemp oil for $12.50. Check out their other new products in the home fragrance and body & bath sections too.
 Caswell-Massey, the oldest American perfumery brand, which was established in 1752 has been snapped up by the The Equitium Group, “We were attracted by Caswell-Massey’s legacy of producing top-quality products. It perfectly fits our investment focus of backing personal care and luxury companies that have strong growth potential,” said Amir R. Amir, managing director, The Equitium Group.
Read more...... Also, the Annual Men's Fragrance and Grooming Sale is currently taking place at Caswell-Massey. Save 25% on selected products.
Un peu trop de grisaille en cette rentrée de vacances? Jusqu'au 14 octobre 2007, vous pourrez faire l'achat d'un produit Smiley (2006) afin de retrouver le sourire, si besoin est, tout en obtenant une réduction de 10% avec le code ACCES VIP. Un bracelet parfumé vous est offert en prime dans la limite des stocks disponibles.
You can watch a video interview of founder and nose of Parfum d'Empire, Marc-Antoine Corticchiato on the occasion of the launch of their three new perfumes: Osmanthus Interdite, Equistrius, and Fougère Bengale (click on "Actualité"). Their website has recently reopened and has been updated. We have received their new fragrances so reviews of the new imperial trilogy are up next.
"Un bon parfum, c'est celui que l'on a envie de sentir encore et encore" ~ "A good perfume is one that one wants to smell over and over again" (From Le guide du parfum by Rebecca Veuillet-Gallot) (Photo from frenzied seller )
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