
Claudia Schiffer at the Amend Charity
Luncheon with Michelle Yeoh at the Hotel Du Cap during the 62nd
International Cannes Film Festival on May 22, 2009 in Antibes, France.
Model
Claudia Schiffer will be the spokesperson for the new
Alberta Ferretti perfume developed with
Elizabeth Arden, Inc. one of the major labels specializing in celebrity fragrances. This is not her first perfume venture as there already was a
Femina by Alberta Ferretti launched in 1993 which is currently not advertised in the press spiel from the brand electing to stress the novel feeling of a debut fragrance, just like the preferred spin was for
Christina Aguilera in the past. Proteo Parfumi, Procter and Gamble have launched Alberta Ferretti fragrances in the past. The launch this time is more high-profile though. The latest perfume which remains unnamed thus far will launch in the fall of 2009 with an advertising campaign shot by
Mert & Marcus.
Ferretti chose the ex-Karl Lagerfeld muse for her iconic character, her brand of sensuality and most importantly for her sense of identity,...
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