Fragrance News Archives

Interestingly, Sarah Jessica Parker is reported to be making efforts to promote her first perfume Lovely (2005) rather than her latest one, Covet (2007). You can meet her at Macy's Kenwood Towne Center in Cincinnati on April 3, 2008. Special...

Ralph Lauren has opened a dedicated consumer website organized around the theme of a road trip to promote the launch of their new fragrance Ralph Wild. Amanda Charlwood is the face for the fragrance and the jus was designed...

Barbara Bui was able to recover its proprietary rights over its signature fragrance called Barbara Bui Le Parfum launched four years ago by group Parour. The brand was reproaching Parour of not having respected its advertising commitments. The issue...

Coty have announced that they will launch a signature perfume fronted and developed by Oscar-winning actress Halle Berry in the spring of 2009. Not only is this news a consolidation of the celebrity perfume trend, but even more significantly...

Tova Borgnine is fêting the 25th anniversary of her most famous fragrance Tova Signature, which is a scent all about "clean sensuality", with a new website filled with historical archival material. Since its introduction, reportedly more than 10 millions...

Yves Saint Laurent will propose a limited-edition bottle for L'Homme designed by architect Jean Nouvel who also created the Quai Branly Museum called "L'Homme Yves Saint Laurent design by Jean Nouvel".......

Agent Provocateur plays marketing hardball with the help of Jen Dawson desnuda in Selfridges As the Brits say, model Jen Dawson sat in that Selfridge's window on Thursday February 21st "startkers. Starkers"... to help call attention to the new perfume...

 We reported last fall about the launch of a new Italian line of fragrances called Memento. Here are some more information about their first creation bearing the title 22 Settembre 2007, Ore 8, Vaporetto Per Il Lido Venezia, which reads...

In an original move, Downy have decided to partner with Gen Art to ask three emerging fashion designer talents to create clothes that will be inspired by the scents of the three new Downy fabric softeners in the Simple...

Paris-based jeweler Poiray is reported to be on the eve of launching a signature fragrance this spring. The perfume was developed by Panouge, a company specializing in custom orders for famous brands as well as re-editions of forgotten fragrances......

 Grammy award-winning Latina icon and singer Shakira has signed an agreement with Spain-based Puig Beauty & Fashion Group to develop a line of signature beauty, perfume and personal-care products.(via Cosmetic News)  ...

Singer Erykah Badu is reported to have been elected by Tom Ford to be the face of an as-of-yet-unnamed upcoming fragrance of his. The Grammy Award winning singer is known for her outspoken political views and sense of fashion...

Dear Readers,After having devoted some time to the Rose-Challenge Series, we will go back to covering more the recent fragrance releases. The Rose Challenge however becomes the Rose Notebook. We will keep adding articles related to roses from time...

'Tis a bit late, but here are some pictures of the dashing Henry Cavill at the launch of the new cologne for men, Dunhill London. We reported previously about the fragrance here. Interestingly, the blue of the advert and...

 Symrise have been working on a study of luxury fragrance in the market today. They gathered consumer data and identified some pointers, creating perfumes around certain olfactory codes that they see as major upcoming ones........