Fragrance News Archives

Barbara Bui Le Parfum Relaunch Project {Fragrance News}

Barbara Bui was able to recover its proprietary rights over its signature fragrance called Barbara Bui Le Parfum launched four years ago by group Parour. The brand was reproaching Parour of not having respected its advertising commitments. The issue...

Agent Provocateur Strip Gets Real {Fragrance News}

Agent Provocateur plays marketing hardball with the help of Jen Dawson desnuda in Selfridges As the Brits say, model Jen Dawson sat in that Selfridge's window on Thursday February 21st "startkers. Starkers"... to help call attention to the new perfume...