
Consider this recession-proof alternative: 7 Drops of Love for $1,60 at Divinafe.com, vaudoo ritual not included
Marketing Week, a UK trade journal, announced that
Ralph Lauren will launch an ultra-selective perfume called
Love in October 2008 at Harrods, available for the modest purchase price of £2000, or US $3515 at current conversion rate.
If at first it seems and probably does borrow the idea of amped exclusivity from Clive Christian,
the man selling the most expensive fragrance in the world for $200 000,
mostly for the bejeweled bottle (30 ml of the pure parfum costs only
$2, 350), it adds a psychological twist to it. As one of our guest
contributors, Christina Warinner, pointed out in her articles about her
experience as an
ex-fragrance model,
women mostly seem to want to buy hope and dreams of love and a better
life when buying perfume. The fragrance itself is a
pretext. Indeed it gets even more transparently interesting when we
learn that the jus is aimed at young women 25 years old and more with "
high spending powers"...
For a fraction of the price, you get Romance, not Love by Ralph Lauren, which is only fair. After all, it is not exactly the same quality (of feelings).
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