New Advertising Campaign for Dior J'Adore with Charlize Theron {Perfume Images & Ads}
Dior have launched a new advertising campaign which continues to feature actress Charlize Theron who has been the face of the best-selling fragrance since 2004, the year she won an Oscar for Best Actress for her role in Monster. The new campaign kicked off as Mother's Day in France on May 30th, 2010 is fast approaching and fragrance gift sets are appearing in every perfumeries...
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In a rare case of expression of revolt and contempt against a judgment that
themselves The Court of Appeal had to give in favor of L'Oréal thus
upholding a judgment made by the European Court of Justice, which both end up recognizing the copyrights of L'Oréal on their perfumes, Lord Justice
Jacob said,
For amateurs of "olfactory poems": the Hermessence collection which was until recently exclusive to the Hermès boutiques is now available online and can be purchased individually or as a gift set comprising 4 perfumes to choose from the line...
A snippet of information culled from Women's Wear Daily (05/10/2010) announces that Jo Malone is currently working on a fragrance project from her home unrelated to the corporate Jo Malone label, now owned by the Estée Lauder cos. The British entrepreneur who is currently part of a new TV program "High Street Dreams" encouraging budding entrepreneurial talents is apparently feeling the need to tap into the energies that motivated her beginnings...
©Caulfield
Lancôme have announced that actress Penelope Cruz is to be the next face of their modern classic, Trésor, launched in 1990, a fragrance that has helped shape women's fragrance sensibilities in the last two decades. She will replace actress 
The perfume house of Caron have released their new print advertising for one of their perfumes, Parfum Sacré. The jus was created in 1990 by perfumer Jean-Pierre Béthouart... 
A view of old Paris in a neighborhood 
The Scented Salamander: The French Edition/L'Edition Française
A measure of a fragrance's popularity is to observe the number of
flankers and limited-editions that are spun around the original jus.
Judging by the prolific output at Jean Paul Gaultier which benefits not
only the brand's classics like Le Male or Classique but the latest
baby, Ma Dame, things are going well for Jean Paul Gaultier. On the
other hand, it could be a chicken-and-egg dynamic where the
well-mastered art of flankerizing contributes to the never lessening
interest in a fragrance... 
Actor Bruce Willis is about to launch his own signature perfume this summer from July 1st 2010. No name has been given yet but the fragrance company which has been in charge of developing the product is the one which did a quatuor of perfumes inspired by the series Desperate Housewives...
Fresh seem to have heard the prayers of many a perfumista while being seduced by the layering concept made popular by the Jo Malone brand. Petite Parfums is a new collection of practical-minded 1 oz/30 ml bottles which comprises a selection of 7 Fresh perfumes susceptible to work well as layering scents...
Cosmoprof Bologna 2010 is hosting a series of perfume-related workshops which will be animated by Fragrance Resources and in particular perfumer and artistic director Christine Nagel with artistic director Elie Papiernik of Centdegrés as well as a team of experts. The main workshop is entitled Laboratorio del Profumo by Cosmoprof: Un' Esperenzia Unica...
