
I am so glad. Guerlain have finally revamped their website! I used to visit it episodically wishing each time to see some improvement, then ceased frequenting it because it was not very practical, and now it's happened. I could not quite understand why in the context of luxury brands proposing sophisticated websites, why on earth Guerlain seemed not to care about their online presence.
The previous website was very static merely acting as a catalogue, not even a comprehensive one at that. Things have changed as you can see by visiting the new destination (in French, English, Japanese and Chinese) at
Guerlain.
The site looks stylish. It offers information even about their exclusive niche fragrance lines; they give a number of perfume-applying tips, perfume workshop information, fragrance consultations, historical outlines on their creators, associated artists, raw materials etc. You can even register to have your own space there and receive advance notices about new releases. It's still not an e-commerce site though...