Guerlain Takes a Pause from Muguet in 2010 {Fragrance News}
Every year the French celebrate the 1st of May by exchanging gifts of lily of the valley or muguet posies. The Paris sidewalks mushroom with lily of the valley vendors exhibiting their wares in an heteroclite fashion ranging from informal plastic buckets probably used for more menial tasks the rest of the year to cellophane-wrapped bouquets in earthenware pots put together to impress le chaland. This springtime landmark has also given rise to the tradition at the house of Guerlain of releasing a yearly muguet perfume which is sold for a limited time only....Continue reading "Guerlain Takes a Pause from Muguet in 2010 {Fragrance News}" »
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French producer of natural oil essences and extracts Biolandes have announced that they have successfully developed 3 oak and tree moss extracts which can be used in personal perfumes in compliance with IFRA's 43rd Amendment. In the world of perfume lovers, the dwindling away of the material in perfumery due to allergenic precautionary measures was a sore point. Mitsouko by Guerlain had been debased then partially rescued. But other classics of perfumery such as Ma Griffe by Carven, Cabochard by Grès have been disfigured by the treatment and are barely recognizable today. In general, the restriction on oakmoss posed the problem of re-interpreting the classic genre of the chypre fragrance while causing deep frustration over the slow agony of old masterpieces of perfumery. The news could be a harbinger of interesting propositions to come while no doubt, new tastes have been developed meanwhile for the neo-chypres. I think that what matters most in the end is creativity...
London-based Ormonde Jayne Perfumery have created a new service called Perfume Portraits to help customers better evaluate their aromatic likes and dislikes and thus be able to choose a better perfume for themselves. The psychological component is unmistakable: it is also about the quest to know thyself a little better. Not all want to know themselves but for those who are intrigued by the notion, perfume can be of assistance. Founder and owner Linda Pilkington says that "The perception of smell consists
not only of the sensation of the aromas themselves, but of the experiences and emotions associated with them. Smell can evoke strong emotional reactions and this is not an invention of poets or perfumers"...
On March 30, 2010 © fotonoticias
Jennifer Aniston on March 30, 2010 at the Bounty Hunter premiere in Madrid © Getty Images/Carlos Alvarez
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Little girl smelling a flower at John F. Kennedy's wedding reception by Lisa Larsen, via All Posters.
©Hajime Watanabe/IFF
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From left to right: pastry chef Camille Lesecq, head chef Yannick Alléno, perfumer Olivier Polge
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© Paco Rabanne
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Mélanie Thierry just received the César prize for "meilleur espoir feminine" (best up-and-coming female actress). 
