Monthly Archives from March 2006

Fragrance News Archive

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March 9, 2008

The Fragrance & Film Festival by Vogue & The Fragrance Foundation {Fragrance News}

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This year Vogue and US-based Fragrance Foundation are organizing a perfume film competition. You are asked to create a 2-3 mn short film telling a story about one of the nominated fragrances.

Before we go into further practical details we would like to point out that the list of 5 perfumes showcased on this dedicated website is only a shortened list of all the 2008  Fifi nominees which can be accessed in full on the Fragrance Foundation website.

It looks somehow odd to give preferential treatment to a pre-selected group of fragrances among the nominees and give them more exposure when the competition is still open. It in fact mimics the 5 finalist list in each category that will be announced at the end of April.....

Continue reading "The Fragrance & Film Festival by Vogue & The Fragrance Foundation {Fragrance News}" »

Mariah Carey M Gold Deluxe Edition + Special at Macy's Herald Square on March 28th 2008 {Fragrance News} {Shopping Tip}

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Mariah Carey is now offering a pure parfum version of M in a limited edition bottle called M Gold Deluxe Edition.

"...it is now dipped in a lavish metallic gold. Inside this stunning bottle is the most sensual form of the original fragrance and Mariah's favorite, the parfum."....

Continue reading "Mariah Carey M Gold Deluxe Edition + Special at Macy's Herald Square on March 28th 2008 {Fragrance News} {Shopping Tip}" »

March 8, 2008

Meet & Greet with Sarah Jessica Parker in Cincinnati {Fragrance News}

Interestingly, Sarah Jessica Parker is reported to be making efforts to promote her first perfume Lovely (2005) rather than her latest one, Covet (2007). You can meet her at Macy's Kenwood Towne Center in Cincinnati on April 3, 2008. Special fragrance packages will be priced at $151.

Read more in The Enquirer 

New Ralph Lauren Wild Website + Contest to Win a Vespa {Fragrance News}

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Ralph Lauren has opened a dedicated consumer website organized around the theme of a road trip to promote the launch of their new fragrance Ralph Wild. Amanda Charlwood is the face for the fragrance and the jus was designed by perfumer Linda Kramer.....

Continue reading "New Ralph Lauren Wild Website + Contest to Win a Vespa {Fragrance News}" »

March 5, 2008

Barbara Bui Le Parfum Relaunch Project {Fragrance News}

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Barbara Bui was able to recover its proprietary rights over its signature fragrance called Barbara Bui Le Parfum launched four years ago by group Parour. The brand was reproaching Parour of not having respected its advertising commitments. The issue was recently brought to a term thanks to a financial settlement. Barbara Bui is now looking for a new licensee with the plan to relaunch the perfume.

This is good news for perfume lovers as this incense fragrance had become popular among perfumistas' circles who bemoaned its discontinuation.

(via Fashion Mag.fr)

February 28, 2008

Halle Berry To Launch Fragrance with Coty: The Rise of The Ethnic Factor in Fragrance & Beauty Marketing {Fragrance News} {Celebrity Perfume} {Trend Alert}

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Coty have announced that they will launch a signature perfume fronted and developed by Oscar-winning actress Halle Berry in the spring of 2009.

Not only is this news a consolidation of the celebrity perfume trend, but even more significantly perhaps it also shows how fragrance and beauty brands are reaching out to women from minority communities (see recent news about Shakira) with the more recent inclusions of women with African-American ancestry in the stables of celebrities that sell perfumes (see Avon Imari with Jennifer Hudson, Armani Diamonds with Beyoncé Knowles and the projected scent by Tom Ford fronted by Erykah Badu, still to be confirmed). Even pionneer of the new generation of celebrity fragrances in the 21st century JLo has picked up on this trend by accentuating the importance of her Hispanic heritage with her latest fragrance named with a Spanish name, Deseo, a facet of her perfumes that had not been explicitly stressed before.....

Continue reading "Halle Berry To Launch Fragrance with Coty: The Rise of The Ethnic Factor in Fragrance & Beauty Marketing {Fragrance News} {Celebrity Perfume} {Trend Alert}" »

February 27, 2008

25th Anniversary of Tova Signature Fragrance {Perfume News}

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Tova Borgnine is fêting the 25th anniversary of her most famous fragrance Tova Signature, which is a scent all about "clean sensuality", with a new website filled with historical archival material. Since its introduction, reportedly more than 10 millions flacons have been sold. The perfume has been nominated for the 2008 Fifi Awards Hall of Fame...

Continue reading "25th Anniversary of Tova Signature Fragrance {Perfume News}" »

February 22, 2008

Yves Saint Laurent L'Homme Relooked by Jean Nouvel {Fragrance News}

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Yves Saint Laurent will propose a limited-edition bottle for L'Homme designed by architect Jean Nouvel who also created the Quai Branly Museum called "L'Homme Yves Saint Laurent design by Jean Nouvel"....

Continue reading "Yves Saint Laurent L'Homme Relooked by Jean Nouvel {Fragrance News}" »

February 21, 2008

Agent Provocateur Strip Gets Real {Fragrance News}

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Agent Provocateur plays marketing hardball with the help of Jen Dawson desnuda in Selfridges

As the Brits say, model Jen Dawson sat in that Selfridge's window on Thursday February 21st "startkers. Starkers"... to help call attention to the new perfume Strip by Agent Provocateur. It is a very good perfume, but rather than to spray it on the passers-by they decided to offer visual stimulation to potential customers and onlookers. Did they remember to buy the perfume for their wives and girlfriends?...

Continue reading "Agent Provocateur Strip Gets Real {Fragrance News}" »

Memento 22 Settembre 2007, Ore 8, Vaporetto Per Il Lido Venezia (2007) {Fragrance News} {New Perfume}

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We reported last fall about the launch of a new Italian line of fragrances called Memento. Here are some more information about their first creation bearing the title 22 Settembre 2007, Ore 8, Vaporetto Per Il Lido Venezia, which reads like an excerpt from a personal diary. As its name indicates, this new perfume brand aims to emphasize the psychological dimension of perfumes as they are able to trigger our recall of the past through olfaction....

Continue reading "Memento 22 Settembre 2007, Ore 8, Vaporetto Per Il Lido Venezia (2007) {Fragrance News} {New Perfume}" »

Downy Radiance Collection Inspires Fashion {Fragrance News} {Home Fragrances}

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In an original move, Downy have decided to partner with Gen Art to ask three emerging fashion designer talents to create clothes that will be inspired by the scents of the three new Downy fabric softeners in the Simple Pleasures Radiance Collection. This initiative inscribes itself in a movement that aims at developing the interactive arm of marketing. Consumers will be able to chime in with their ideas on the Mood Board.

Perfumes in the Downy line are said to have been developed by the perfumers who created fragrances for Valentino, Escada, and Lacoste, which is also an interesting way to develop perfume-culture awareness and make consumers be more conscious about the skills that go into designing home fragrances, including laundry detergents or softeners...

Continue reading "Downy Radiance Collection Inspires Fashion {Fragrance News} {Home Fragrances}" »

February 20, 2008

Poiray To Launch Signature Perfume {Fragrance News}

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Paris-based jeweler Poiray is reported to be on the eve of launching a signature fragrance this spring. The perfume was developed by Panouge, a company specializing in custom orders for famous brands as well as re-editions of forgotten fragrances...

Continue reading "Poiray To Launch Signature Perfume {Fragrance News}" »

Shakira To Develop Signature Fragrance & Beauty Products with Puig {Fragrance News} {Celebrity Perfume}

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Grammy award-winning Latina icon and singer Shakira has signed an agreement with Spain-based Puig Beauty & Fashion Group to develop a line of signature beauty, perfume and personal-care products.

(via Cosmetic News)
  

Erykah Badu To Be Face of New Tom Ford Fragrance {Fragrance News} {Celebrity Perfume}

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Singer Erykah Badu is reported to have been elected by Tom Ford to be the face of an as-of-yet-unnamed upcoming fragrance of his. The Grammy Award winning singer is known for her outspoken political views and sense of fashion earlier in her career. She now has a charity organization called Beautiful Love.

This move reported by Vogue UK, seems to confirm that niche perfume brands are as interested as luxury brands in perking up their images with celebrities. It also shows how they tap into a pool of celebrities that correspond to their edgier images.

February 19, 2008

Upcoming Features on The Scented Salamander {Fragrance News}

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Dear Readers,

After having devoted some time to the Rose-Challenge Series, we will go back to covering more the recent fragrance releases. The Rose Challenge however becomes the Rose Notebook. We will keep adding articles related to roses from time to time in the future.

A Violet Notebook is in the works.

More immediately, we are also going to do a Bath & Body series on Great Soaps of the World that will run parallel to perfume reviews. 

The rest is a surprise!

Fragrance News Archive

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