Monthly Archives from March 2006

Fragrance News Archive

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July 13, 2010

Coty to Launch Lady Gaga Perfume {Fragrance News} {Celebrity Perfume}


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Apparently it's not a spoof this time. (Added: on September 12, 2010 Coty confirmed that Gaga will create a perfume under their aegis.)  The glaringly missing celebrity fragrance when you looked at the series of celebs launches was Lady Gaga's. Coty noticed the void too and reportedly are working with the mega visual pop singer to release her debut signature scent. There are going to be oodles of material to pick from to build the universe around this new perfume!...

Lady-Gaga-trio.jpg

Continue reading "Coty to Launch Lady Gaga Perfume {Fragrance News} {Celebrity Perfume}" »

July 9, 2010

Betsey Johnson Plays with Perfume Again {Fragrance News}


betsey-lulu-johnson-B.jpgBetsey with daughter Lulu Johnson, photo © J McCarthy


Fashion designer Betsey Johnson will introduce a new perfume next month, or rather re-introduce the juice which is said to be a revival composition of her original fragrance from 1982. Names were undisclosed both for the "original" and the new one which has been redone by Firmenich staying as much as possible true to said original but admitting at the same time that it underwent a process described as a "modern interpretation,"...

Continue reading "Betsey Johnson Plays with Perfume Again {Fragrance News}" »

July 8, 2010

Narciso Rodriguez Essence EDP Intense & Musc Collection Fall 2010 (2010): Perfumery Material Monogamy {New Perfume} {Fragrance News}


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Narciso Rodriguez will release a new flanker to Essence, called Essence Eau de Parfum Intense. It is a limited-edition. It will be showcased as part of the Musc Collection Fall 2010 which also reprises For Her EDP Intense (2009) which now becomes part of the permanent collection, and For Him which is offered in both a smokier and shinier version of the original opaque glass bottle. Fashion designer Rodriguez took the opportunity to reassert his belief in the unique characteristics of the ingredient musk...


Continue reading "Narciso Rodriguez Essence EDP Intense & Musc Collection Fall 2010 (2010): Perfumery Material Monogamy {New Perfume} {Fragrance News}" »

Armani Acqua di Gioia Gets Air-Pulsed at 5 Bus Stations in France {Fragrance News}


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JC Decaux, a French company which specializes in urban furniture and outdoor advertising, has organized an innovative fragrance ad campaign for Armani by setting up an on-demand perfume diffusion system in five "abribus" or covered bus cubicle stations located at strategic places in Paris, Marseilles and Nice. The campaign which takes place from July 7th to July 13th 2010 is also coordinated by Zenith Optimedia and L'Oréal Parfum...

Continue reading "Armani Acqua di Gioia Gets Air-Pulsed at 5 Bus Stations in France {Fragrance News}" »

Orlando Bloom will be Face of Boss Orange for Men {Fragrance News} {Celebrity Perfume}

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Photos ©J. Kohen

Actor Orlando Bloom will follow in the footsteps of girlfriend and future wife Miranda Kerr who lends her face to Victoria's Secret scents and the other Boss Orange spokesperson for the feminine aisles, Sienna Miller...  

Continue reading "Orlando Bloom will be Face of Boss Orange for Men {Fragrance News} {Celebrity Perfume}" »

June 28, 2010

The Scent of Crystal for Swarovski by Tokujin Yoshioka {Fragrance News} {Perfume & Art}


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This is not really about perfume in a material sense - if it is ever really that - but rather perfume as an idea, a representation, at least in these preliminary stages. Japanese designer Tokujin Yoshioka was asked by Swarovski to come up with a design that would symbolize the Austrian crystal jewelry company. Yoshioka decided to turn to the creation of a perfume bottle which affects the senses...

Continue reading "The Scent of Crystal for Swarovski by Tokujin Yoshioka {Fragrance News} {Perfume & Art}" »

June 27, 2010

Yves Saint Laurent Belle d'Opium (2010): More Information on the New-Generation Opium {New Perfume} {Fragrance News} {Scented Thoughts}


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The official concept behind the anticipated public launch of Belle d'Opium is not very different from what Opium purported to be when it launched in 1977, to be a modern-day Shalimar better attuned to younger generations. Belle d'Opium plays the same card but by being a direct descendant of its own oriental reference, its classic Opium ancestor launched in 1977 and 1978. The luxurious USA launch party, which is still remembered t day, took place on the Peking boat docked at the tip of Manhattan in the South Street seaport in New York City in 1978 with Yves Saint Lauren himself having come to introduce his new over-the-counter drug.


belle-dopium-mix-alexa-chung.jpgFor Belle d'Opium moreover "The idea is to reinvent the concept of addiction for younger generations today."

 If you want to learn more about the ins and outs of the original Opium launch both in France and in the USA, you have to read the fascinating chapter Michael Edwards consecrated this modern classic which was designed from the get-go to rival Shalimar by Guerlain (1925) while drawing on the popularity in the US of Youth-Dew by Estée Lauder (1952) in Perfume Legends....

(Belle d'Opium Mix by Alexa Chung and Alexandra Richards on the left)

Continue reading "Yves Saint Laurent Belle d'Opium (2010): More Information on the New-Generation Opium {New Perfume} {Fragrance News} {Scented Thoughts}" »

June 23, 2010

Jacques Attali Disserte sur le Parfum dans Conversations d'Avenir {Fragrance News}

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Jacques Attali peut parler de tout et il en donne une fois de plus la preuve dans l'émission Conversations d'Avenir qui, m'a-t'on dit, est hebdomadaire. Cette semaine le thème abordé avec la journaliste Stéphanie Bonvicini était le parfum. Il y a des moments savoureux où la prospective olfactive se marie avec l'humour, même parfois involontaire, comme lorsque Bonvicini propose l'idée d'un fromage français apprêté pour l'export, c'est-à-dire débarassé de sa senteur, que dis-je, de sa puanteur. Voilà encore une fois à l'oeuvre la tentation de désodoriser la France à l'exportation et de vendre une France qui sente le propre jusque dans le Roquefort ou le Maroilles (j'en ai ris à gorge déployée car Bonvicini a l'air si sérieuse lorsqu'elle dit cela).

Je note au passage qu'Attali avance le chiffre de 60 ingrédients - résultant en une combinatoire très riche - pour fabriquer les parfums. Alors là, c'est une vue de l'esprit. Cela n'a rien à voir ni avec le nombre de matériaux disponibles (plusieurs milliers, sans compter par exemple la technologie du fractionnement moléculaire), ni avec une limite imposée sur le nombre d'ingrédients inclus dans un seul parfum.

Et puis, est-ce-que la définition de la mode c'est que tout le monde porte la même chose? Serait-on à l'armée? Donc, si tout le monde ne porte pas le même parfum, cela ne peut être appelé un phénomène de mode? Ne serait-il pas plus souple et utile de considérer qu'il existe des micros et des macros tendances, par exemple, au sein de la mode?

Merci à Danielle pour l'info! (vidéo plus loin - cliquez sur l'écran gris et haussez le son car la bande sonore est en position off)...

Continue reading "Jacques Attali Disserte sur le Parfum dans Conversations d'Avenir {Fragrance News}" »

June 21, 2010

Project Sultan by Bertrand Duchaufour for l'Artisan Parfumeur {Fragrance News}

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The scoop of the day is that L'Artisan Parfumeur are working on an upcoming new perfume to be released this fall 2010 inspired by their perfumer's travels to Turkey. Perfumer Bertrand Duchaufour, the resident nose for the house, is once more at the helm of this composition which for now is only known under the code name "Project Sultan,"...

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June 17, 2010

First Peek at Gucci Guilty to be Fronted by Rachel Evan Wood {Fragrance News} {Celebrity Perfume}


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{Update: a fragrance review of Gucci Guilty has been added to the blog!}

Thanks to a reader's tip, we learned that the upcoming feminine fragrance by Gucci fronted by Rachel Evan Wood is called Guilty.

And yes, we can confirm that there is a fragrance in a black packaging with gold lettering bearing the words Gucci Guilty. It's an eau de toilette.

Stay tuned for more updates on the new upcoming mystery scent.

June 11, 2010

Alexa Chung to be Face of New Lacoste Perfume {Fragrance News}


alexa-chung-CFDA-B.jpgAlexa Chung in a Marc Jacobs dress at the CFDA Fashion Awards


Alexa Chung, the it-girl with an it-bag, the "Alexa"by Mulberry inspired by her, is going to lend her face and name to yet another good with her participation in the launch of a new women's fragrance by Lacoste to debut in January 2011, WWD reports...

Continue reading "Alexa Chung to be Face of New Lacoste Perfume {Fragrance News}" »

June 7, 2010

Natalie Portman to be New Face of Dior Parfums {Fragrance News} {Celebrity Perfumes}


natalie-portman-april-2010-B.jpg© Wargo

Dior Parfums will tap once more into Hollywood glamor to make their perfumes be perceived to be more alluring. Women's Wear Daily have announced that the fragrance arm of the couture house just signed a deal with actress Natalie Portman to become yet another famous representative for their perfumes...

Continue reading "Natalie Portman to be New Face of Dior Parfums {Fragrance News} {Celebrity Perfumes}" »

June 3, 2010

Stop & Smell the Steak on Highway 150 {Fragrance News}


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Olfactory advertisement is taking some giant steps to try to grab your attention while you drive. Seeing that gaping at a monumental morsel of juicy steak evocatively planted on a fork is not enough to make you crave the food, company Scent-Air is bringing in its know-how to lure motorists with the smell of grilled steak...

Continue reading "Stop & Smell the Steak on Highway 150 {Fragrance News}" »

June 1, 2010

An Antique Guerlain Flacon Breaks a World Record in an Auction {Fragrance News}


flacon-guerlain-1870-rue-paix.jpgAn anonymous French perfume bottle collector just left his mark in the annals of fragrance collecting by bidding high on an 1870 engraved Guerlain flacon (pictured above.)

According to perfume bottle expert Bernard Gangler, this sale sets a new world record and it all happened unassumingly in the South-West of France in Arcachon...

Continue reading "An Antique Guerlain Flacon Breaks a World Record in an Auction {Fragrance News}" »

May 28, 2010

Paul & Joe Blanc, Bleu (2003) have been Repackaged {Fragrance News - New Flacons}


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Fragrances Blanc and Bleu by Paul & Joe design label which were launched in 2003 in cute retro-boudoir styled bottles similar to the packaging used for the foundations and nail polishes of the brand have now doned on new garbs. The shapes remain the same, but the once transparent glass is now opaque and each bottle reflects the name of the perfume...

Continue reading "Paul & Joe Blanc, Bleu (2003) have been Repackaged {Fragrance News - New Flacons}" »

Fragrance News Archive

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Latest Comments

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Alan on A Funny Post About Scented Candles {Fragrant Reading} : Hell-scent candle, lol.

Gina on Two Organic Oud Scents: Sama Oudh Jasmin & Undergreen Black Classic (2011) {New Perfumes} : I want to try Sama Oudh Jasmin but checked the websites. I ...

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Toñi on Dance with Givenchy (2010) {New Perfume} : Where can I get Dance with Givenchy? It's impossible to find it ...

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Maddy on Bint el Sudan, The Other, African Chanel No.5: Interview with Nick Evans of International Flavors & Fragrances, Inc. {Perfume Q & A - The Scents of Africa} : Interesting post. I've lived in Ghana but I don't remember encountering anyone ...

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