Fragrance News Archives

Friday, 10 December 2010 By Chant Wagner

Elizabeth Arden's Red Door Gets a New Look & a New Commercial {Fragrance News - New Flacon} {Perfume Images & Ads}

To celebrate the 100th anniversary of the brand's landmark building, Elizabeth Arden have launched a new 100th anniversary / 100ème Anniversaire Red Door Edition for the perfume described as a "sensuous and sophisticated mélange of rare florals." The...

Friday, 10 December 2010 By Chant Wagner

Emmanuel Ungaro's Diva Dresses in Gold & Silver for the Holidays 2010 + An Aside on Perfume Authorship {Fragrance News - New Flacon}

A Limited-Edition of one of the most representative perfumes of the 80s, Diva, has been introduced to fête the Holidays 2010. Originally launched in 1983 and manufactured by Chanel, it has been officially attributed to perfumer Jacques Polge for the...

Thursday, 9 December 2010 By Chant Wagner

Dior Diva Auction: Win a 5-Day Perfumery Course in NYC with Nose Jean Guichard {Fragrance News}

François Demachy: visual for the Dior Diva Auction campaign Dior are organizing several exclusive auctions to benefit the Look Good, Feel Better foundation, entitled the Dior Diva Auction. The one event which has to do with the 5th sense is the...

Thursday, 9 December 2010 By Chant Wagner

P & G or the Scent-Marketing Edge Applied to the Dry Cleaning Business {Fragrance News}

An article in the New York Times reports on the renewed attempt by Procter & Gamble to nail down the dry cleaning business with a new chain called Tide Dry Cleaners. A notoriously difficult industry to succeed in,.......

Wednesday, 8 December 2010 By Chant Wagner

Brecourt, A New French Perfume House (2010) {Fragrance News} {New Perfumes}

Don't you love discovering a new niche perfume house which is truly flying under the radar (I have a second one coming up and maybe a third and a fourth)? I just happened on the site of a new fragrance...

Tuesday, 7 December 2010 By Chant Wagner

SC Johnson Takes the Lead with Fragrance-Ingredient Family Standard of Transparency {Fragrance News}

Company SC Johnson have announced the introduction of a new Family Standard of Transparency which goes beyond industry standard and will include full disclosure of fragrance ingredients on products, as well as of dye ingredients. From November 25, 2010 an...

Monday, 6 December 2010 By Chant Wagner

Dita Von Teese is Shopping for a Fragrance Deal {Fragrance News} {Celebrity Perfume}

This post could be titled "The angst of birthing a celebrity fragrance" According to WWD, burlesque icon Dita Von Teese, who is now living between Paris and LA, has been shopping around for a fragrance deal. A triggering event has...

Thursday, 2 December 2010 By Chant Wagner

A New French School of Perfumery Will Open its Doors in Paris in 2011 {Fragrance News}

A new advanced school of perfumery will train its first contingent of students from September 2011 in Paris, France with the mission to develop a transversal approach to the field. So-called "noses" will be able to develop their creative and...

Thursday, 2 December 2010 By Chant Wagner

One Drop and You're...The Fragrance Foundation USA Reacts {Fragrance News}

While some North-American activists may want to finish the sentence One Drop (of Perfume) and You're...Dead or as good as dead (see for example here and here and here), it is precisely on the very soil of contestation that the...

Wednesday, 1 December 2010 By Chant Wagner

Michael Edwards Fragrances of the World 2011 {Fragrant News & Reading}

Like each year, fragrance industry expert Michael Edwards will release the latest edition of Fragrances of the World also nicknamed "The Fragrance Bible" in January of 2011.Continuing to expand the references found in the guidebook, 850 new perfumes have been...

Tuesday, 23 November 2010 By Chant Wagner

Yves Rocher Comme Une Evidence (2003) Gets a Holiday Makeover {Fragrance News - New Flacon}

Comme Une Evidence eau de parfum has been revamped for the 2010 Holidays season and is being proposed in a newly adorned bottle as a limited-edition. Created in 2003 by perfumer Annick Ménardo, the green floral chypré scent has been...

Tuesday, 23 November 2010 By Chant Wagner

Ormonde Jayne Opens New Boutique in Sloane Square {Scented Paths & Fragrant Addresses}

British niche perfumery Ormonde Jayne founded by Linda Pilkington have opened their third London boutique in Sloane Square. "Ormonde Jayne's third and newest address in London is 192 Pavillion Road (site of the old General Trading Company) and like the...

Tuesday, 23 November 2010 By Chant Wagner

Coty Acquires Philosophy {Fragrance & Beauty News}

Coty Inc have announced on Tuesday November 23, 2010 that they had acquired beauty company Philosophy from the Carlyle Group, an investors' group, a move which is meant to help them diversify the activities of their Coty Prestige branch. Founded in...

Wednesday, 17 November 2010 By Chant Wagner

Singer Taylor Swift Inks Fragrance Deal with Elizabeth Arden & Gets Inspiration from her Past {Fragrance News} {Celebrity Perfume}

Taylor Swift poses for Michael Thompson in a reenactment of a Cacharel ad from the late 70s by Sarah Moon. Taylor Swift is the latest celebrity from the show business to join the ranks of style inspirators at Elizabeth Arden...

Tuesday, 9 November 2010 By Chant Wagner

Hermès Ask LVMH to Withdraw Their Stake in Luxury Family Company {Fragrance News}

In the latest installment of what looks like a typical takeover pattern designed by Bernard Arnault of LVMH, the largest luxury company in the world, company Hermès founded in 1837 is attempting to defend the penetration of LVMH capital...

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