
To celebrate the 40th anniversary of the classic, urban, nervy, active, sporty and elegant chypre which is Aromatics Elixir, the brand decided to offer a limited luxury edition of the composition initially created by perfumer Bernard Chant, the author of that other reference chypre fragrance, Cabochard by Grès. His Aramis is also a masculine twist on the feminine Aromatics Elixir.
It is perfumer Laurent Le Guernec who was asked to set to the task of renewing our sensations associated with the original. To that effect, he hints at the idea that he was guided by a very contemporary tension: the desire of greater quality allied with the taste for greater freshness. He said,
“Aromatics Elixir is one of perfumery’s most dazzling compositions, ...It is referred to as a masterpiece because of the beauty of its formulation, the sumptuousness of its ingredients and its unforgettable sillage.
“I wanted Aromatics Elixir Perfumer’s Reserve to attest to the genius of the original, while yielding a fresh perspective. I hope that in Aromatics Elixir Perfumer’s Reserve, the woman who is addicted to the original will find a new way of experiencing her beloved Aromatics Elixir, while women who thought the original too potent will find this modern homage alluring.”...
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