
Côte d'Amour is the latest
L'Artisan Parfumeur from their 100% natural and organic series to come with
Ecocert and Cosmebio certifications. As June 5, 2009 is international
Environment Day to be celebrated on a global scale with the launch in 130 countries of the earth movie
Home by Yann Arthus-Bertrand co-produced by
Luc Besson and
François-Henri Pinault of PPR, this is a fitting fragrance to consider wearing as a tribute, and beyond the gesture consider the interest of a new school of perfumes.

For those who cannot make it to the movies on Friday, the film which looks simply stunning from the preview images (see
website), will be available on You Tube as this is a social project rather than a financial one (entry fees are waved or nominal - 2 € in Europe). The movie is meant to call attention to the unique beauty of planet earth, the dangers that beset it and the possible venues to remedy the issues at hand, chief amongst them climate warming. Yann Arthus-Bertrand has become famous for his breathtakingly beautiful aerial landscape photography, and although Côte d'Amour strikes a more intimate, familial chord it also manages to encompass in its own way the atmosphere of a long stretch of summery northern beach coast with the application of just a few drops of perfume. Moreover it does so with the same good intentions and to satisfy ethically-oriented customers...
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