American Beauty Beloved Purple Blossom (2010) {New Perfume}
Attention lilac lovers, there is a new lilac perfume in town and it's called Beloved Purple Blossom by American Beauty. This is the latest addition to the collection of clean, sweet-faced florals - at least on the face of it - which is fronted by actress Ashley Judd...Continue reading "American Beauty Beloved Purple Blossom (2010) {New Perfume}" »
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Joop! have introduced a new men's cologne called Joop! Homme Hot Contact. To stress the message further the jus is colored a fiery raspberry red and the bottle is literally on fire. Hot Contact is visibly meant to trigger some primal reactions, but for a limited time only as this is the limited-edition for summer 2010 of Joop Electric Heat...
Elizabeth Arden have released a new flanker to Green Tea (1999) called Green Tea Lavender. The scent features a relaxing, invigorating ingredient: Givaudan's organic lavender from Bulgaria which presents "a unique character with a very rich aromatic almost ambery note." Efforts have also been made to create an eco-conscious packaging.
Newcomer French brand of natural perfumes Honoré des Prés have launched their second collection of fragrances following an initial introduction of 5 scents in 2008. Perfumer Olivia Giacobetti is the nose behind all these creations which want to appeal to the-back-to-nature eco-minded customers. This time it's NYC which is the source of inspiration complete with its coffee cups to go. Hmmm, you might say, what's so special about that? The idea, I guess, is that from a French standpoint, they look so NY, plus the packaging is eco-friendly. 
L'Artisan Parfumeur is preparing to launch a nocturnal tuberose composition from May 2010 called Nuit de Tubéreuse (Tuberose Night). The fragrance is said to be evocative of a "secret summer night in Paris." Signed by in-house perfumer Bertrand Duchaufour, the perfume is described as being both "daring and contemporary" while offering the personality of a "secret and narcotic skin-scent." 
I know, this visual could be better but that's the one the brand offers on their site. It's hard to tell it's a fragrance bottle, but it is, behind the chiffon pouf.
As part of the brand's 100th anniversary celebration (see also 
Les Parfums de Rosine are continuing their focused exploration of the rose note with a limited-edition this summer called Une Rose au Bord de la Mer (76€) (A Rose by the Sea Shore.) 
Sephora will launch a second perfume this May 2010 dedicated to the world of showbiz and to Josephine Baker in particular. After having announced 
Courtesy picture
