New Perfumes Archives

Dior released a new flanker to the house pillar perfume, J'Adore. The latest iteration is called J'Adore Voile de Parfum. This is however more than just being about a more mist-like concentration. In fact, the name is somewhat misleading as it...

Tom Daxon Bowers is a fragrance lover who grew up in the world of cosmetics and scents thanks to his chemist mother. From the age of four, he's had the opportunity to mingle with Grasse perfumers in the south of...

Laurence Dumont have released two new perfumes in their collection Les Eaux Gourmandes. One is called L'Eau pour Deux, an unisex eau de Cologne meant to be shared by her and him; the other one is entitled L'Eau du Voyage and...

American-born mass-market fragrance label Alyssa Ashley introduced a new perfume this year centering on the scent of a mythical animalic component of perfumery, ambergris, which is so rare and costly that you can only hope and pray to smell...

Ex-tennis champion Björn Borg has launched a new men's fragrance called Björn Borg Heritage. This venture is conducted under the compagny managing his fashion label, Worldwide Brand Management AB, rather than being a high-profile celebrity fragrance launch. It is not the first...

Estée Lauder cos. will introduce a new women's fragrance from August 2013 called Modern Muse. Jane Hertzmark Hudis, global president of the Estée Lauder brand at the Estée Lauder Cos. Inc. said that they see it as "...the most important fragrance...

O Boticário have launched two new women's fragrances in the Brazilian market inspired by the Oriental theme of renewal from winter to spring symbolized by cherry Blossom. This floral note has become extremely popular on the international level in...

  Looking at the design of the bottle of Laundry by Shelli Segal is to feel immediately that there is something retro-Californian about its stylings, something hinting at exotic 60s-70s decor from Southern California. The colorful fashion label from Los Angeles have introduced...

Jeweler Van Cleef & Arpels are launching a new pillar feminine fragrance this spring called Rêve, which means "Dream" in French. The floral composition, co-signed by three women perfumers, Emilie Coppermann, Evelyne Boulanger and Nathalie Feisthauer, is inspired by an ideal...

    Rochas have added a new eau to their one-year old collection Les Cascades. It is called Songe d'Iris (Dream of Iris). It follows on the debut scent named Les Cascades. While the first emphasized its capacity to exude freshness...

Yves Rocher introduced a new women's perfume called Retropical as a limited edition for summer 2013. As its name indicates, the scent is inspired by the idea of a vintage era summertime set in exotic locales. The composition is...

Mark, a subsidiary of Avon destined to cover the hipper, younger segment of their market, introduced a new perfume called Marrakesh in their Instant Vacation series meant to replace travel with perfume. The blend and image of the eau...

Floris have released a new version of the beloved carnation perfume, Malmaison {See review} which had been discontinued. Its new self is called Malmaison Encore. In-house perfumer Shelagh Foyle had to use all of her expertise to try to be...

French brand of eaux de cologne, Bien-Être have launched a new perfume called Cologne de l'Herboriste: Eau de Cologne aux Bourgeons de Figuier des coteaux du Roussillon. It is inspired by the atmosphere of "a sunny and fresh fragrance that...

Italian fashion house Etro launched a new women's perfume called Rajasthan, which is inspired by the palatial architecture found in this region of India. The composition is signed by perfumer Véronique Nyberg of IFF {see interview}. "Rajasthan tells the...