Zara is a Spanish fashion brand, famous for having made high fashion styles accessible to the demos. It was founded by Amancio Ortega Gaona, a notoriously reclusive personality, a fact that did not prevent him from becoming the richest man in Spain. Zara, in particular, is known for its exceptional turnover rate as new designs are brought into the stores in a matter of days and sold out or replaced equally swiftly, as need arises. The Zara boutiques usually receive new clothes twice a week. According to the Independent (May 23, 2001),
"Zara has never conducted an advertising campaign. Word of mouth, and the rapidly changing clothes on offer, seem magnetic enough for customers to come flocking through the doors. The company owes its success to swiftly identifying stylish catwalk trends and bringing them to the high street at a fraction of the cost, within days."
Zara partnered with Puig in the past to introduce several fragrances starting with Zara Woman, Zara Man and four limited edition scents called Zara Textures in 1999. The fragrance line was originally set up by Carlos Benaïm and Alberto Morillas. The perfumes were created by Rosendo Mateu. In 2003 I Homme was launched. The brand this year released 6 new fragrances in the beginning of 2008, three for women and three for men: Rosa Bulgara, Flor de Azahar, Lirio de Agua, Sandalo, Vetiver, and Ambar, which are all part of a new line of perfumes called Agua Perfumada. The Perfumed Water line is also made by Puig.
The spirit of the range is described as being "classical, minimalist, and elegant", according to Look 4 Fashion. Perhaps in keeping with the company's motto of proposing affordable versions of high-end patterns and materials, it is not surprising to notice that the packaging for the new perfumes resemble in shape and size the line of Les Exclusifs by Chanel......
Continue reading "Zara Rosa Bulgara with Notes on Flor de Azahar, Lirio de Agua (2008) {Perfume Review} {New Fragrances} {Rose Notebook}" »
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