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 Guerlain will follow up on their masculine launch from last year, Homme, with Homme Intense on September 1, 2009. While the original fragrance is an eau de toilette, the new one is an intensified version at an eau de parfum concentration presented as a more sensual take on the Mojito accord. Reading from the list of notes it appears that patchouli was added as a dominant note...
Continue reading "Guerlain Homme Intense (2009) {New Perfume}" »
 Swedish brand Byredo has launched a new perfume called Blanche (White). It is their 8th fragrance to date. Here the color white is approached as epitomizing the essence of a person who remains unnamed. The perfume is dedicated to her, is meant to be worn by her, was inspired by her. "Sun filters through morning fresh air, through breezy linen curtains; it washes mutedly over the room, across the pale wood floors, onto her bare shoulder; it brushes her silhouette. A young child's laughter echoes from the other room. The day is new. And all is before us."...
Continue reading "Byredo Blanche (2009) {New Perfume}" »
 Swiss cosmetics brand La Prairie which has developed a successful perfume line with Silver Rain has decided to launch a new collection inspired by the concept of life seen as a precious tapestry. The new trio is called Silver, Gold and Platinum and wishes to be a life-affirming set of scents. "We asked ourselves how we could tie ourselves to our customers in the
long-term, especially in a tough environment," said Lynne Florio,
president of La Prairie Inc. "We realized that the La Prairie woman
leads a multifaceted life and plays a lot of roles. Her life
experiences weave together like threads to form her life tapestry -- and
were inspired to create three scents which express that concept. We're
also learning that our ties with her are tight -- she may be slowing her
purchases down a little, but she hasn't stopped buying."...
Continue reading "La Prairie Life Threads: Silver, Gold, Platinum (2009) {New Perfumes}" »
 Fashion label Bebe founded by Manny Mashouf will launch its third fragrance called Bebe Eau de Parfum on August 20, 2009 in the US market following To Be (1996) and Bebe Perfume (2001). A greater advertising effort will be carried out this time around according to WWD to avoid repeating the lack of exposure given to Bebe Perfume which was popular but only to a restrained circle. The first Bebe To Be fragrance is also now recognized as a faux pas in that its name was too close to CK Be. Hopes are up. "The target audience for the scent ranges from 18- to 34-year-olds, with
a "sweet spot" at 24, said Spinn. "They are hip, sexy, cool and
romantically playful,"...
Continue reading "Bebe Eau de Parfum (2009) {New Fragrance} + Launch Party Pictures with Francis Kurkdjian & Co" »
 After launching Zen (2007) (see also here), then Zen White (2009), Shiseido is adding a masculine flanker to the line this time with Zen for Men. The composition is described as being woody with exotic fruity accents and a lingering musky base. Fruits have become the new hip, metrosexual note in mainstream masculine perfumery so the trend continues with this fragrance...
Continue reading "Shiseido Zen for Men (2009) {New Perfume}" »
 One of the most anticipated celebs scents this fall is Vintage by Kate Moss, the fourth fragrance launch for the top model. Vintage has been in the news for a while (see here and here), but now come the more concrete details. The scent is said to be a fruity-floral oriental with powdery and fresh facets...
Continue reading "Kate Moss Vintage (2009): The Ad, The Notes {New Perfume}" »
 Nora Arzeneder in Faubourg 36
As we discussed previously, Idylle is the next big Guerlain launch for women. It is not quite out yet as the official date of release is September 14, 2009 but the internet as always very indiscreet has made sure everyone caught glimpses of the upcoming perfume. Today WWD is offering a more "official" report yet still withholding the ad visual which can be seen on numerous sites on the net as well as a comprehensive list of notes. Here is what we are authorized to know, today. I excerpted some details that are sort of interesting to retain from a historic perspective beyond the marketing speak of Idylle being aimed at all women and young women in particular...
Continue reading "Guerlain Idylle: The Slow Unveiling" »
 Gianfranco Ferré will launch a new perfume this fall which already comes announced with a certain glam, cinematic ring to it by referencing the cult movie by Wong Kar-wai In The Mood for Love although the only quotes available about the project so far are more business-like in tone rather than cultural. It is also, more culturally put again, the latest jus by perfumer Maurice Roucel of Symrise who as could be expected has inserted his famous magnolia note in the composition. I don't know if the name of the perfume goes beyond a very general familiar-sounding reference to the movie but in Chinese it is originally titled The Time of Flowers. Meanwhile we mostly get a marketing-angle explanation, "From its joyful title, modern flacon, sunny advertising campaign and
fresh juice, the approach with this scent just radiates a positive
attitude and prestige,"...
Continue reading "Ferre In the Mood for Love (2009): Cinematic Ring {New Perfume}" »
 Des Filles à la Vanille, a perfume and clothing brand located in the heart of Saint Germain des Prés in Paris has launched 6 new fragrances. When you step into one of their whimsical boutiques it feels like there are scads of fragrance bottles waiting to be sampled. The only problem is to choose from the selection which is plentiful enough to feel like you will need to wade your way through the offerings. Moreover, the scents are offered in both eau de toilette and eau de parfum versions so you will have to sort out the right concentration too...
Continue reading "Des Filles a la Vanille Musc Venitien, Patchouli Intime Secret, Patchouli Tendre Soupir, Quelqu'un m'a dit Je T'aime, Vanilla Girls, Vanilla Intime Secret (2009) {New Perfumes} " »
 As previously announced with the early discovery of the story board for the commercial, singer Avril Lavigne has started to introduce her debut fragrance, Black Star. It will progressively roll out to different European countries. The UK will see the launch in 25 days. The perfume is described as a floral oriental by Douglas perfumery although Lavigne herself preferred to stress that it is very fruity and floral by pointing out a "high note" of pink hibiscus, a heart of plum and some chocolate...
Continue reading "Avril Lavigne Black Star (2009): More News {New Perfume} {Celebrity Scent}" »
 This November 2009, Bond No. 9 will release a special fragrance to celebrate the 10th anniversary of the brand consecrated to the New York cityscape. Emblematically called Bond No. 9 Perfume it is also said to be founder Laurice Rahme's personal caprice as her scent will feature notes she favors and those will be limited to four only, from top to bottom...
Continue reading "Bond No.9 Perfume (2009): 10th Anniversary Celebration {New Fragrance}" »
 After two posts about the new Couture Couture, here is part 3: The Ad, with some further quotes and details. You were able to get a good look at the bottle here which is as always a strong point for the brand and people who appreciate all things girly with a little bit of flamboyance. Co-founder Skaist-Levy explained her position on perfume packaging, "I always judge a book by its cover with fragrances -- the packaging has to be outstanding."...
Continue reading "Juicy Couture Couture Couture (2009): Still More News + the Ad {New Perfume}" »
 Parfums de Nicolaï (which I always feel tempted to replace with "Patricia de Nicolaï" after the name of the co-founder and nose for the brand) will launch a new masculine fragrance come September 2009. The Eau de Toilette is called Patchouli Homme and is described by the author herself in an interview given to Osmoz...
Continue reading "Parfums de Nicolaï Patchouli Homme (2009) {New Perfume}" »
 The ad features models Alexis Papa and Alyssa Miller
Davidoff, who once was better known for their cigarettes, will release a new flanker to their now classic Cool Water (1988) called Hot Water. There have been other flankers in the past but the name this time is an indication of a direct opposition and contrast. Caroline Epuran d'Esneval, vice president of marketing for Davidoff at Coty Prestige said, "Cool Water is about a fresh sensation, whereas Hot Water is about intense and sensual ardent physical passion," "Both depict a strong and powerful masculinity."...
Continue reading "Davidoff HOT Water for Men (2009) {New Perfume}" »
 Another view of Nooka
As previously announced, watch brand Nooka is releasing a debut eponymous perfume. A more comprehensive list of ingredients has now been offered besides the interesting quartz mechanism, leather wristband and electric accords...
Continue reading "Nooka (2009): More News {New Perfume}" »
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Guerlain will follow up on their masculine launch from last year, Homme, with Homme Intense on September 1, 2009. While the original fragrance is an eau de toilette, the new one is an intensified version at an eau de parfum concentration presented as a more sensual take on the Mojito accord. Reading from the list of notes it appears that patchouli was added as a dominant note...
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